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Brandon Donnelly — Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly. — Page 1486

A brief history of T. Eaton Co.

  • Architect-this-city
  • Art-deco
  • Bloor-street

I was out last night near Yonge and College for a friend’s going away party and the topic of the College Park building came up (originally an Eaton’s department store). We talked about how in the 1920s it was planned as a 38-storey Art Deco tower (see above photo), but that the Great Depression forced Eaton’s to scale back their plans. They ended up building a 7-storey building, albeit an impressive one.

Then today, thinking about that discussion, I became curious about the story of Eaton’s. Where exactly did it start and how did they get to a point where they were planning the largest retail and office complex in the world?

Well, as many of you probably know or can guess, the first Eaton’s store was opened where the Toronto Eaton Centre mall currently sits today. The exact address was 178 Yonge Street, which is just north of Queen Street. But what was interesting about this location is that, at the time, it was considered to be far removed from Toronto’s center of fashion and retail. That was King Street East. Below is  a map from 1842 .

In 1869 when Timothy Eaton opened his first store, the heart of Toronto was what is today known as Old Town (although most people would probably just refer to it either as King East or as the St. Lawrence Market). People shopped along King Street between Yonge and Jarvis, and Queen Street probably would have felt out of the way.

But Eaton’s succeeded at Yonge & Queen, along with rival store Simpson’s, and retailing shifted northward. With Eaton’s College Street, the company was once again looking north. In fact, they wanted to move their entire operation from Queen Street up to College Street, and they even tried to get Simpson’s department store to do the same (somebody clearly understood agglomeration economies ).

But since the full build out of Eaton’s College Street never actually happened, both stores were kept in operation and a customer shuttle bus was run between the two of them (until the Yonge subway line opened up in the 1950s). With the opening of the Toronto Eaton Centre mall in the 1970s, Eaton’s closed both Queen and College Street locations, and consolidated operations near Dundas Street.

In 1999, after 130 years of operation, the company went bankrupt.

What I find interesting about this story is that it speaks to how dominant the department store business model was at the time and how it was shaping the city around it. If Eaton’s had achieved its vision for the corner of Yonge & College, Toronto might look a lot different today. Perhaps we’d all be shopping for fashion along College Street.

The Human Scale

  • Architect
  • Architect-this-city
  • Architecture

Earlier today I stumbled upon a documentary called “ The Human Scale .”  I haven’t watched it yet, but I’m planning to rent it from iTunes later this weekend. Here’s the trailer. Click here if you can’t see it below.

[youtube https://www.youtube.com/watch?v=5CyLNS_ljHw]

One of the things that’s so fascinating about studying cities right now, is that it feels as if we’re at a major turning point with respect to how we think about them. We’re coming off a long period (decades) of infatuation with the car, where planners and engineers predominately cared about one thing and one thing only: efficiently moving cars in and around cities.

But having now fully built out cities around the car, we’ve come to realize two important things. First, that it’s virtually impossible to keep up with the demands of the car. No matter how many highways and roads you build, there always seems to be gridlock. And second, by focusing so closely on the car, we’ve built cities that aren’t great places for people.

If you take a look at this short clip from The Human Scale  (featuring Siena, Italy), I think you’ll immediately see how differently we used to build our cities and how disruptive the car has been to them. 

34th Annual BILD Awards

  • 34th-annual
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I just got home from the 34th annual BILD awards . It’s late and I’m tired, but I had a good time. TAS won a few awards , including green builder of the year, and I saw a lot of old friends and familiar faces.

For those of you not in the industry, BILD is the Building Industry and Land Development Association. And every year a gala is held where a bunch of awards are given out for things ranging from the best marketing brochure to the best suite design under 750 square feet. If you’d like to get a feel for the event, check out #BILDAWARDS .

It was held out in Woodbridge, which is a suburb of Toronto. So today, I did something that I don’t do all that often or even every week: I drove my car. That’s fine, but it reminded me that one of the perks of living in a dense and transit oriented area (like downtown Toronto), is that you never have to worry about drinking and driving.

I’m really disciplined about not doing that, but it’s nice not to have to worry about it. It can make driving feel like a liability. So there’s another reason to love cities. You can drink whenever you want.

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Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly.