You never really own it. You simply look after it for a few years.
- Apple
- Apple-watch
- Patel-philippe
I have been wearing an Apple Watch for many years and I love it. I love tracking my workouts. I love seeing my altitude when I’m snowboarding. And I love using it to pay for almost everything. Today I also learned that when you dive into a body of water, it’ll tell you the temperature of said water and your depth. It’s all pretty incredible and, of course, it’s only going to get better.
Like clockwork (bad pun), new features are continually being added and that means that the watch I have on my wrist right now will likely be obsolete in a matter of a few years. This is a good thing because it means the tech is continually getting better. But it’s also a bad thing because it means my current watch doesn’t have any real longevity.
Legacy watch companies like Patek Philippe have sold us on the idea that a watch is something you keep for a lifetime and then pass down to the next generation. And there’s something wonderfully romantic about this idea, which is why people do/did it.
But today, Apple Watches alone outsell the entire Swiss watch industry. Meaning, most people have moved on from this romantic idea of a watch. We want new diving features! And there’s part of me that feels sad about this. My parents got me my current watch and it would be nice if I could tell that to the next generation of our family.
