Brandon Donnelly — Daily insights for city builders. Published since 2013 by Toronto-based real estate developer Brandon Donnelly. — Page 947

I just finished listening to this podcast about venture capital and consumer products. One of the underlying questions is whether we are currently in a “consumer downturn.” Rebecca Kaden of Union Square Ventures (USV) talks about the importance of “platform shifts” for venture returns. These are moments where a new technology hits the marketplace and there’s a corresponding mass consumer adoption. When and where will that next shift occur? Maybe it’ll be in real estate .

I like the discussions at 10:00 and 13:50. The first deals with the importance of non-paid customer acquisition strategies for consumer products. Rather than relying on bought attention, you really need organic growth strategies, which is often an indication that people are passionate about your product. This is arguably more important when you’re fundamentally reliant on massive growth/scale, but whether we’re talking about software or a home, I still believe it’s paramount. Create things people love.

The second point is about commerce, Amazon, and how USV avoids investing in companies that are unlikely to ever win against Bezos. Kaden’s position is that Amazon’s advantage is and has been more executional than structural. They are simply really good at doing things better. But Amazon wins at logistics, speed, and value. They are not as focused on experience, entertainment, and discovery. And people still want that.

I’ll stop there. If you can’t see the podcast below, click here .

[soundcloud url="https://api.soundcloud.com/tracks/507691569" params="color=#ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true&visual=true" width="100%" height="300" iframe="true" /]

I’m not a very good golfer (probably because I don’t golf), but this clubhouse in Montréal has me wanting to try my hand at the driving range again. Designed by Architecture49 , the clubhouse itself is 855 square meters, but the roof area is around 1,800 square meters – so more than double as a result of the overhangs that protect golfers from poor weather. Black zinc panels and pale wood get me every time.

Images: Dezeen

This past July, the Apple Piazza Liberty opened in Milan . Above is a photo from the opening via Apple. There’s a band playing in the middle of the piazza.

The store is central to Apple’s vision of transforming its retail locations into “town squares.” And in this case, the store is quite literally an Italian piazza.

There’s a lot that is interesting about this store and this strategic move, as well as what this could signal about the future retail. (Curbed discusses that here .)

The urbanists who read this blog will likely lament the privatization of public space. Because at the end of the day, it is a gray area. Can I hang out an Apple Town Square all day and just read a book?

But at the same time, this is not necessarily a new idea. From the very beginning, the modern shopping mall was intended to be a new kind of town square. Or at least that’s how Victor Gruen saw it.

However, what is perhaps new is this appropriation of public spaces for the purposes of what is arguably a new kind of retailing experience – one that almost feels paradoxical. 

In the case of Apple Piazza Liberty, as well as in some of its other town squares, the actual retailing space is mostly hidden. Here it is underground. (How much to rent the basement?)

And yet, Apple’s presence feels monumental and almost sublime. Glass box, waterfall, and subtle Apple logo sitting in the middle of a beautiful Milanese piazza.

What a statement.

Image: Apple