BuildBetter by BFG

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©️ 2025 Paragraph Technologies Inc

BuildBetter by BFG

Lessons for building better products, teams and businesses, based on real life experience of multiple founders.

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Posts tagged with

marketing(9)

BuildBetter by BFG

Apr 26

Why This Decade Belongs to Marketers, Not Engineers

For the first time ever, having an idea and the will to bring it to life is enough. You don’t need to code. You just need curiosity, taste, and the guts to experiment. And that’s why I believe we’re entering the Decade of the Marketer...

BuildBetter by BFG

Mar 25

Why Your DeSci Project Is Invisible: The Crypto-Pharma Jargon Wall That's Killing Your Growth

Everyone in DeSci seems to have adopted the pharma corporate jargon upgraded with crypto babble to make impossible for anyone to understand what any one project is trying to accomplish.

BuildBetter by BFG

Aug 18

From Code to Customer: Where Have We Forgotten The Marketing In The Past 30 years"

It used to be obvious when starting a business - the main worry and focus was actually marketing and sales.

BuildBetter by BFG

Feb 18

Community Can Be Many Different Things

Community is great lever if you can build a genuine one. This essay is for those of you who are new to building communities or are just thinking about ...

BuildBetter by BFG

Feb 9

Don't Be Afraid Of Non-Engineering Hires

In my experience, a startup of any type with a team full of engineers and (hopefully) designers only needs to hire for two roles.

BuildBetter by BFG

Feb 8

Podcasting Is Decentralized Wedge Every Project Can Use

I don't know so few lean into podcasting. Podcasting RSS feed is actually one of the most decentralized mediums with an effectively transferable audience.

BuildBetter by BFG

Feb 7

Don't Use Agencies - Build Your Own Muscles

The best startups and companies do everything around distribution and innovation themselves. That's how they learn about the market and their target customers. That's how they build that sixth sense for good or bad adjacencies, good and bad features, partners, distribution channels, etc. You can't f

BuildBetter by BFG

Feb 4

You Only Need To Figure Out Two Things: "Innovation & Distribution"

Ride both sides. Why Only Two Things Matter? I talk a lot about the distribution part of the startup/business highway, because that's the part which is ...

BuildBetter by BFG

Feb 2

3 Top Web3 Marketing Strategies

If you have spent some time in the crypto space, you might have seen it - there are only two ways to win crowds' attention - shameless hype and promi...

BuildBetter by BFG

Apr 26

Why This Decade Belongs to Marketers, Not Engineers

BuildBetter by BFG

Mar 25

Why Your DeSci Project Is Invisible: The Crypto-Pharma Jargon Wall That's Killing Your Growth

Everyone in DeSci seems to have adopted the pharma corporate jargon upgraded with crypto babble to make impossible for anyone to understand what any one project is trying to accomplish.

BuildBetter by BFG

Aug 18

From Code to Customer: Where Have We Forgotten The Marketing In The Past 30 years"

It used to be obvious when starting a business - the main worry and focus was actually marketing and sales.

BuildBetter by BFG

Feb 18

Community Can Be Many Different Things

Community is great lever if you can build a genuine one. This essay is for those of you who are new to building communities or are just thinking about ...

BuildBetter by BFG

Feb 9

Don't Be Afraid Of Non-Engineering Hires

In my experience, a startup of any type with a team full of engineers and (hopefully) designers only needs to hire for two roles.

BuildBetter by BFG

Feb 8

Podcasting Is Decentralized Wedge Every Project Can Use

I don't know so few lean into podcasting. Podcasting RSS feed is actually one of the most decentralized mediums with an effectively transferable audience.

BuildBetter by BFG

Feb 7

Don't Use Agencies - Build Your Own Muscles

BuildBetter by BFG

Feb 4

You Only Need To Figure Out Two Things: "Innovation & Distribution"

Ride both sides. Why Only Two Things Matter? I talk a lot about the distribution part of the startup/business highway, because that's the part which is ...

BuildBetter by BFG

Feb 2

3 Top Web3 Marketing Strategies

If you have spent some time in the crypto space, you might have seen it - there are only two ways to win crowds' attention - shameless hype and promi...

BuildBetter by BFG

Apr 26

Why This Decade Belongs to Marketers, Not Engineers

BuildBetter by BFG

Mar 25

Why Your DeSci Project Is Invisible: The Crypto-Pharma Jargon Wall That's Killing Your Growth

Everyone in DeSci seems to have adopted the pharma corporate jargon upgraded with crypto babble to make impossible for anyone to understand what any one project is trying to accomplish.

BuildBetter by BFG

Aug 18

From Code to Customer: Where Have We Forgotten The Marketing In The Past 30 years"

It used to be obvious when starting a business - the main worry and focus was actually marketing and sales.

BuildBetter by BFG

Feb 18

Community Can Be Many Different Things

Community is great lever if you can build a genuine one. This essay is for those of you who are new to building communities or are just thinking about ...

BuildBetter by BFG

Feb 9

Don't Be Afraid Of Non-Engineering Hires

In my experience, a startup of any type with a team full of engineers and (hopefully) designers only needs to hire for two roles.

BuildBetter by BFG

Feb 8

Podcasting Is Decentralized Wedge Every Project Can Use

I don't know so few lean into podcasting. Podcasting RSS feed is actually one of the most decentralized mediums with an effectively transferable audience.

BuildBetter by BFG

Feb 7

Don't Use Agencies - Build Your Own Muscles

BuildBetter by BFG

Feb 4

You Only Need To Figure Out Two Things: "Innovation & Distribution"

Ride both sides. Why Only Two Things Matter? I talk a lot about the distribution part of the startup/business highway, because that's the part which is ...

BuildBetter by BFG

Feb 2

3 Top Web3 Marketing Strategies

If you have spent some time in the crypto space, you might have seen it - there are only two ways to win crowds' attention - shameless hype and promi...

BuildBetter by BFG

Apr 26

Why This Decade Belongs to Marketers, Not Engineers

BuildBetter by BFG

Mar 25

Why Your DeSci Project Is Invisible: The Crypto-Pharma Jargon Wall That's Killing Your Growth

Everyone in DeSci seems to have adopted the pharma corporate jargon upgraded with crypto babble to make impossible for anyone to understand what any one project is trying to accomplish.

BuildBetter by BFG

Aug 18

From Code to Customer: Where Have We Forgotten The Marketing In The Past 30 years"

It used to be obvious when starting a business - the main worry and focus was actually marketing and sales.

BuildBetter by BFG

Feb 18

Community Can Be Many Different Things

Community is great lever if you can build a genuine one. This essay is for those of you who are new to building communities or are just thinking about ...

BuildBetter by BFG

Feb 9

Don't Be Afraid Of Non-Engineering Hires

In my experience, a startup of any type with a team full of engineers and (hopefully) designers only needs to hire for two roles.

BuildBetter by BFG

Feb 8

Podcasting Is Decentralized Wedge Every Project Can Use

I don't know so few lean into podcasting. Podcasting RSS feed is actually one of the most decentralized mediums with an effectively transferable audience.

BuildBetter by BFG

Feb 7

Don't Use Agencies - Build Your Own Muscles

BuildBetter by BFG

Feb 4

You Only Need To Figure Out Two Things: "Innovation & Distribution"

Ride both sides. Why Only Two Things Matter? I talk a lot about the distribution part of the startup/business highway, because that's the part which is ...

BuildBetter by BFG

Feb 2

3 Top Web3 Marketing Strategies

If you have spent some time in the crypto space, you might have seen it - there are only two ways to win crowds' attention - shameless hype and promi...