Decentralization, speed, and security are the key advantages of crypto. Yet for most people, it’s still associated with risk, chaos, and overly complex interfaces.
If, on their very first visit to a site, users face a cluttered screen and confusing forms, they’re likely to think: “Better leave now before I lose any money.”
Today, we’ll break down how even a fully functional crypto service can drive clients away. Using QuickEx as an example, we’ll explore the UX pitfalls holding it back — and how to fix them.
The Comet&Co team creates user-friendly and secure digital products for crypto companies. Our mission is to make crypto a natural part of everyday life — which means clear UX, strong UI, and zero pain for the user.
Let’s dive into the review.
QuickEx is a crypto exchange built around a single core module — the exchange form. Its main goal is to lead the user through the entire flow: select currencies, enter the details, click «Exchange», and complete the transaction. Everything else is secondary.
In short — the site loads slowly. On a MacBook Pro (M2) it takes ~ 3–4 seconds; on an iPhone 14 Pro Max, about 7 seconds to full interactivity.
In crypto, that’s critical: users come to exchange right now — a 7‑second delay and they’re already with a competitor.
What to do: optimize images and scripts, switch to WebP, enable lazy‑loading, and use a CDN.
On the first screen, there’s a headline, a long description, and the exchange form — attention gets scattered. The «Exchange» button doesn’t immediately catch the eye.
At first sight, it’s a standard exchange form, but there are several areas for improvement:
Recipient address field — no example or hint. A new user might not know what to type or the right format.
Fixed / floating rate — hidden behind an info icon with too much text. A short, clear explanation in the form would be better.
Terms and conditions checkbox — a separate step that needs an extra click. It could be built into the «Exchange» button.
QR code in the web version — not useful in a browser and makes the form look busy.
No clear sign that fields can be edited — beginners might think they can’t change the data.
After clicking «Exchange», a registration form appears.
What can be improved:
Readability — gray text on a purple background is hard to read.
Field contrast — borders and background blend, making input fields barely visible.
Quick login — no Google, Apple, or Telegram sign-in options, so users must manually type email and password, which is inconvenient.
For a crypto service where trust and speed are critical, these are serious UX flaws.
Now for the most interesting part. After registering, you land in your personal account. The interface looks outdated: small icons, no visual hierarchy, and the balance and transaction history are not in focus.
For a service that handles money, this is a big drawback — users should clearly see their balance, transaction history, and main action buttons right away. Instead, it feels more like you’re in an admin panel than in a personal account.
One plus: right after registering, you see a useful section — «Affiliate Program» — instead of just a «Profile» page with your email. Still, it’s unclear why such a small and secondary block gets its own dedicated section.
There’s also an unusual decision: the exchange form is pinned at the bottom (in the footer). On the one hand, it’s convenient — you can access it while browsing other sections. On the other hand, people expect the footer to contain contacts, navigation, and company info, so it may confuse new users.
As for the black icons on a black background — let’s just say the dark theme design tokens didn’t make it to production. 🙂
The cashback section could be a powerful engagement tool, but right now it’s more likely to push users away because of several UX issues.
What could be improved:
Fixed navigation — when scrolling down, the right sidebar disappears with the rest of the content. To get back to it, users have to scroll all the way up, which is annoying and slows them down.
Clarity of mechanics — there’s a progress bar, but no clear explanation of how quickly you can level up or what benefits it will bring.
Visual hierarchy — cashback stats and withdrawal history are placed too low and blend with empty space, making them easy to miss.
Duplicate elements — the exchange form is repeated at both the top and bottom of the page, cluttering the interface and distracting from the main action.
To withdraw in another currency, you have to contact support. This feels outdated for 2025. It would make much more sense to let users choose the currency right in the form.
First screen overload. Too much text, too many elements — the «Exchange» button gets lost. Keep it simple: one clear message and one main action.
Exchange form feels tricky for newcomers. No hints in fields, heavy pop-ups, extra checkbox, useless QR code. Add small hints, explain in plain words, cut the clutter.
Registration drags on. No quick login with Google, Apple, or Telegram — users bail out fast. One-click sign-ins = trust + speed.
Dashboard looks like an admin panel. Balance and history are hidden, icons feel outdated. Put money info front and center, make actions obvious.
Cashback page is confusing. Sidebar disappears, forms duplicate, progress bar says nothing. Fix navigation, remove duplicates, explain how rewards actually work.
We’re not here to criticize for the sake of it. Our goal is to highlight growth points that can make the service faster, clearer, and more user-friendly.
And in doing so — bring the crypto industry closer to what we work toward at Comet&Co every day: making crypto clear to everyone and integrating it into everyday life.
Are you a founder?
Need clear UX, strong UI and more trust from users/clients? Message us on Telegram or email: sofa@comet-co.agency.
We work as your full-cycle product team — from idea to launch.