Hi there! This is my first post here, and that merits an introduction. I’m Erin and I’m dissatisfied with the current world order. And I know I’m not alone.

But let’s rewind a bit: I’m a New Yorker turned Parisian. I launched a strategy and communications agency six years ago and it has afforded me the opportunity to work with big clients like LVMH, Accor Hotels, and Nestlé. We’re a tight team that’s rigorous about quality, and it’s proven a solid calling card over the years. But there was a problem. In parallel, I was constantly noticing new ways the world was no longer working for us—some apparent, some insidious. I wanted to do bigger, more meaningful work. I wanted to build new systems. But the “how” didn’t come together until this year. As we’re presented with new ways forward, I hope we keep in mind that building something better requires purposeful reflection—proper digestion, if you will. Bon appétit.

This week, I’m *currently digesting* craving change.

You know that feeling in your gut when something needs to change? I think we’re all familiar with it: visceral, pervasive, and, eventually, impossible to ignore.

This is where I’m at personally. And society, too. Our world simply isn’t working for us anymore and the masses are feeling it. One in four US parents struggled to afford food or housing in the past year. The gender pay gap hasn’t changed much in two decades. Facebook lowkey went from a connection hub for college students to an invasive data farm that erodes democracy. Social media at large is literally making a lot of young girls want to kill themselves. These are crazy stats, y’all. And it doesn’t have to be this way.

We’ve seen a particular consolidation of money and power since the rise of the Internet, and it’s clearly screwing us over.

So, if we know we need a change, and we want a change, then the question is: How do we do it?

Until now, the shifts we’ve seen have been incremental in many ways, largely built on a decades-old Internet. But there is something that’s actively connecting the “better future” dots for me: web3. It won’t be some utopian coming-together. But it could give us unprecedented transparency, return ownership (and thus power) to the people, and make life a little bit better. There’s just one glaring caveat: In order for that to happen, we need to build it to be better.

So I’ve decided that’s what I’m after: thinking on and shaping solutions that make life on Planet Earth more palatable. And I’ll be doing the former here, through weekly reflections around a given topic. Next up: Is decentralization even possible?

xx

E

P.S. x PSA: Web3 needs women. If you’re interested in learning more, I cannot recommend SheFi enough. Check it out. Follow along. Keep your eyes peeled for the next cohort. It’s the best.

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