Cash Labs Blog 3.0

Hello! My name is David, and I’m the founder of Cash Labs. We’re taking Cash Labs to mirror.xyz because we were looking for a decentralized Web3 platform on which we might be able to share live insights and opinions as they come up during our consistent work building for brands and artists alike in the Web3 space. This is our first post here, and we’re excited that you’ve decided to join us ☺️

So what can you expect on this platform?

  • Whitepapers, manifestos, and other occasional yet dramatic statements and declarations of our POVs on topics within the space as they come to us

  • Blog posts from myself (David) & our team members musing about the eccentricities of projects as we work through new challenges yet to be faced

    • Ideally, quirky early-day-Facebook-Zuckerberg-style live blogging whenever possible while solving problems

  • Guest posts from the incredible brands and collaborators we have the pleasure of working with outlining elements of projects from case studies to reflections

Who the F*ck are we?

  • According to our bio: Cash Labs is a full-stack Web3 innovation agency specializing in conceptualizing and producing cutting-edge 360° Web3 campaigns for some of the world's leading brands. Cash Labs specializes in Community Building, Premium cross-media content creation, and highly coutoured Web3 PR and sales strategies. Cash Labs has an impressive range of clients, including FarFetch, the NBA, Vogue, and most major marketplaces and metaverse solutions in the space, including Decentraland, SuperRare, Spatial, Rarible, and others. Cash Labs is known as one of the most trusted partners in the Web3 ecosystem, effectively bringing together Web2 agency production efficiency and Web3 expertise to create the ultimate business-to-business client experience for agencies, artists and major brands alike. With a team of over 60 dedicated professionals with a combined 500+ years of experience, Cash Labs provides the highest level of luxury brand marketing in the fashion, art, and entertainment sectors.

  • TL;DR: We are a Web3 innovation agency working at the intersection of luxury art and fashion. We spend most of our time in the metaverse working with Fortune 500 Brands and working to onboard the next billion people into Web3.

What are we up to??

  • We are currently working with one of the top 10 Fortune 500 companies in the world, helping them build a top-secret NFT marketplace. We have helped them curate and onboard dozens of incredible artists and brands onto the platform and are currently working with various brands and creatives on producing, executing, and marketing their upcoming NFT drops on the platform. Very excited to share more when we are allowed to! (Very NDA’d at the moment)

  • We are also working with Farfetch on a few top-secret fronts, but mainly helping them build their Fashion x Web3 community on Twitter, running their Twitter account and managing + hosting regular Twitter spaces for them with dozens of the top names at the intersection of Luxury fashion and Web3. We’ve also hosted two of their top IG lives ever on their account with the likes of Nick Knight and Amber Jae Slooten from the Fabricant and look forward to sharing more soon.

  • We are currently building in secret, planning our collaborations for this year’s second Metaverse Fashion Week. We were extremely involved in last year’s monumental event in Decentraland, which was seen by over 1.4 billion unique people with 7 billion overall impressions. We can’t wait for this year’s programming, as this will be the first-ever interoperable metaverse fashion week in history. We are currently planning five activations (sharing details soon), and 3/5 of them will involve cross-metaverse experiences between Decentraland and Spatial metaverses. I can’t wait to share what we’re cooking up with all of our partners this year, and I will be sure to write in more detail about these activations very soon.

  • We are also currently doing PR for my dear friend Justin Aversano who has an exciting series of Gallery exhibitions this year in major cities around the world, kicking off next month in Los Angeles on March 23rd at Gabba Gallery

  • Finally, we’re working with a number of other partners building and strategizing drops that have yet to be announced-

If you are interested in discussing bringing a product to market and are looking to do so in the Web3 space or by harnessing Web3 technologies, we’d love to see if we might be able to help you do so! If you are interested in sharing what you are building with us, shoot me an email at gm@cashlabs.io

OK, that’s all for now- K thnx bye ✌️

(Or see you next time hopefully)

Ciao!