In today’s hyper-competitive ecosystem, memecoins with strong lore and cult-like followings are emerging as powerful tools for driving user engagement, creating viral awareness, and steering attention on social media platforms. However, the current trend in memecoins has significant limitations—namely, a lack of fundamentals or real utility to sustain long-term value.
People like Murad are introducing unconventional metrics like the market cap-to-holder ratio to justify their valuations. But memecoins can become more than just speculative JPEGs. The idea is to extract the fun and hype from memecoins while adding structure and sustainability.
For projects looking to grow users and foster an aligned, passionate community, launching a memecoin could be the key to success. Let’s explore why this makes sense and how memecoins offer unique advantages that traditional growth strategies can’t deliver.
As someone actively working in blockchain and collaborating with dapps, I can tell you that the typical ambassador programs, thread competitions, and points-based reward systems are no longer effective. These methods feel rigid and tiresome to users and require significant effort from projects to maintain. They often result in negative ROI.
Memecoins introduce a new paradigm that prioritizes fun, community-driven engagement without the baggage of complex marketing structures.
It’s absurd how some memecoins built purely on humor have higher valuations than utility or governance tokens tied to real, functional products. But it’s no coincidence. Memecoins have cracked the formula for captivating attention on platforms like Crypto Twitter (CT), which is driven by fast-moving trends and memes.
If your project lacks this fun factor, you’re missing an opportunity to engage today’s audience, who thrive on humor and spontaneity. A memecoin can inject life into your brand and make it resonate with this culture.
VC-backed governance or utility tokens often come with allocation restrictions and complicated vesting schedules. This limits your ability to leverage them in creative or competitive ways—especially if your competitors are portfolio companies of the same investors.
A memecoin, on the other hand, allows for freedom. It can:
Airdrop tokens to NFT communities or users of competing products to incentivize them to explore your dapp.
Serve as a simple incentive mechanism in campaigns, replacing complex point systems that require technical infrastructure.
Deploy campaigns continuously, rewarding users and contributors with fun, recognizable incentives.
We recently launched UNCHI, the memecoin for MAYG, with a structured strategy to ensure sustainability and avoid the chaos often associated with other memecoin launches. We designed UNCHI to have clear terms and vesting structures, preventing reckless price manipulation by random holders.
10 Oct: Launched a 24-hour public raise to raise $30,000. It was completed in just 14 hours, and we quickly built a Telegram group with over 400 members. We also conducted a private sale with $15,000 raised under a 3-month vesting schedule.
11 Oct: The memecoin officially launched, reaching an $85,000 market cap. We retained $32,000 in XAI for strategic deployment to support the price when necessary.
The memecoin generated immediate engagement, with community members creating memes and tutorial videos to spread the word:
If you want to see more, just search $UNCHI on Twitter.
We’re using airdrops strategically to attract attention from the Arbitrum and XAI ecosystems, ensuring the token reaches relevant audiences. The airdrop is also designed to funnel users toward MAYG’s game, targeting:
XAI sentry node holders
Camelot DEX GRAIL holders
Gaming NFT holders, including Pirate Nation Founder's Pirate holders.
We’ve allocated 20% of UNCHI’s token supply for distribution via game competitions, ambassador rewards, and content creation incentives. By using memecoins as a reward mechanism, we can create a sense of excitement and engagement that traditional point systems fail to deliver.
Launching a memecoin isn’t just about jumping on a trend—it’s about leveraging the inherent virality of internet culture to build a stronger, more aligned community. Traditional marketing campaigns are failing to capture attention, and users are looking for fun, engaging ways to participate in the crypto space. Memecoins fill this gap by providing an easy-to-understand, flexible tool that projects can use for growth and engagement.
At MAYG, we’ve already seen the benefits of launching UNCHI through rapid community growth, increased awareness, and new partnerships. Memecoins offer more than just speculative value—they offer a way to connect with users on their level, building sustainable engagement and fostering loyalty.
For any project looking to grow in today’s environment, speak with us at Degenerator to craft a solid memecoin strategy.
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