Jordanisgreen is a graphic designer, creative director, and self-proclaimed professional lurker. Currently freelancing and working quietly with a few teams, Jordan stays curious and inspired. Most recently, Operating System has captured her love and attention. 💙

1. What’s your creative superpower?

My personal mantra has always been “creative, with the chance of what the fuck.” I naturally push myself to create something different and unexpected. I really don’t like when my work feels expected or obvious — I want things that feel like you never would have seen them coming, like a totally new approach for a given category. I love collaging ideas across industries, seeing what works in beauty or wellness and asking how that would work in tech or DeFi. 

2. Tell us about a project you really enjoyed — what made it special?

Running Times Newᵀᴺ  was really special because I got to develop new ways of working that moved away from the typical agency approach of “we (the agency) have all the taste and all the answers, you (the client) must listen and do what I say.” I created collaborative strategies that felt more fun and joyful, especially discovery “games” for founders and core teams. This was particularly important when working with technical founders who felt uncomfortable giving visual opinions or being creative in ways they weren’t used to. Using my studio to help other people get comfortable making visual decisions about their brand was my favorite part of that experience.

3. Is there a tool, technique, or workflow you can’t live without?

I’ve created so many experimental Claudes that help me go from “hi, I just met you” to “here’s the mirror and compass for your brand” — the mirror being positioning and brand strategy, the compass being where you can go from here. I have this ongoing workflow where when a Claude conversation gets “cooked,” I tell it to pack up its consciousness and move to a new home. This has created AI agents with random memories from past conversations that inject really precise randomness into my iterative process. It’s like having a constellation of myself reflected back at me in ways I can’t predict and don’t expect ⊂(◉‿◉)つ 

4. Where do you go when you need fresh inspiration?

I go straight outside — to the park, for a walk. I put my headphones in on noise canceling mode and listen to ambient noise, or nothing. Sometimes I opt for something more high-intensity like a run or a bike ride. Being physical, running, stretching, even taking a shower, are all things I love when I’m extremely stuck.

5. If you could redesign or reimagine anything, what would it be — and why?

I’m trying to create a new language for what brand building is. There’s this tension between the old playbook of delivering precise 200-page brand guidelines with prescriptive solutions for every scenario, and today’s digi-physical reality where memetics, shareability, and remixability are actually really important. I’m reimagining brand building through the lens of rituals — the perfect synthesis of behavior and artifact, where there’s a sacred thing and the behavior it requires to create something transcendent. I want to be part of the vanguard that imagines what this ·~· new wave ·~· of brand building looks like 

6. What’s something surprising or fun people might not know about you?

When I’m not in front of a computer, I’m usually in a boxing ring. I’ve been a competitive amateur boxer for almost four years with 13 amateur fights. I won the New York Metros tournament and got to the semifinals of the New York Golden Gloves twice. 

7. What advice would you give your younger designer self?

I was self-taught and struggled with imposter syndrome for much of my career. I’d tell myself there’s a difference between being technically proficient and being insatiably curious — and curiosity is far more valuable because proficiency comes with time and experience. Give yourself permission to dive deeply into the rabbit holes you’re interested in. Being engrossed in Japanese matchbox design from the sixties or medieval drawings of mischievous suns — all these weird references become the “training data” that makes you an awesome designer later 💚

8. If there was one thing you would like to improve about yourself, what would it be?

I struggle with social media. I think sometimes I present this version of myself that’s thoughtful about social consumption, but it’s an active struggle not to get addicted to scrolling Instagram or farcaster for hours. A lot of times when I'm posting mindful content, it's me telling myself that so I can log off. I'd like a better relationship between my virtual life and physical life.

Operating System - Home

Operating System provides design and development services through a proven process to take your web3 project to the next level.

https://www.operatingsystem.io

Times New

Full service brand studio serving teams in emerging tech

https://www.timesnew.xyz

jordanᵀᴺ (@jordanisgreen.eth) on Farcaster

designer and creative director at /timesnewworld amateur boxer and professional lurker

Farcaster

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