This article will give you an idea of different kinds of storefronts for dispensaries around the country. You even will see differences between storefronts of the same company, in the same state, but in different parts of the state.

Nuances exist but they must comply with state laws around branding, advertising, and marketing. For example, in the state of New Mexico you must adhere to these regulations plus any laws/regulations/ordinances at the city or county levels:

• Title 16, Chapter 8, PART 3 --  PACKAGING, LABELING, ADVERTISING, MARKETING, AND COMMERCIAL DISPLAY REQUIREMENTS FOR CANNABIS PRODUCTS

• Additional laws about New Mexico advertising and marketing can be found at this link

Here are some different storefronts in New Mexico for the same company, albeit in different cities:

As for other states, here are two more:

In future posts we can cover how to leverage a storefront, compliant with all state and local / county laws, to boost online marketing for the local store. The actions also may affect positively other locations for the business, increase online merchandise sales, and even perhaps increase word of mouth sharing (reviews, likes, shares, etc.) to grow the specific location's customer base.

Some of these could include:

• Using augmented reality outside the store to increase emotional connection, such as having an incentive to join a mailing list or a discount if someone - after hours - takes a photo in front of the store next to an augmented reality image of a product.

• The above could be used to tag the store and/or share with others on social media.

• QR codes on the storefront could lead to special discounts or invitations to events due to the code directing people to a special website page just for those who were at the store physically.

• Several other methods.

Let us know your thoughts on topics pertaining to using the storefront to help increase sales and brand loyalty as long as they comply with all state & local regulations.