In order to know who Frankie Styles is, we have to start from before when I had made the alias that many know me by today. Let’s go back to high school days. By this time, I have been through some childhood trauma and abuse, moved around a few times, developed just total hate for my biological father (whom I am named after), and much more. I was a pretty good track athlete – at one point ranking number 2 in the nation for 110HH, going on to run track in college, and later, in the military. During my warm ups for track, I would listen to Frank Sinatra when I got really nervous, and that was the thing that would calm me down. One day in high school, I was singing a song out loud during a warm up, and my coach who overheard, said “Alright little Frankie, you’re too loud now.” That was the moment Frankie / Frank was born. I went on to make several iterations of this name: Hollywood Frank (which many in the hip hop world might remember me by), Frank Sanchez, Frxnke (when I made a name as a Twitter influencer), and then finally settled on Frankie Styles. The inspiration behind the “Styles” portion comes from my love for the Frankenstein story of creating something out of a lot of parts. I am a genre-less Dominican, Puerto Rican, and Italian music producer from Indianapolis, Indiana, who has served in the U.S. Army, and has been an All-American Track Athlete. To me, it does not get more Frankenstein than that.

Although not a lot of people in my family are musicians, music has always been a part of my family. My great grandmother had a piano in her house, Mariah Carey would be blasting on house cleaning days, I carried a CD player / MP3 player with me everywhere, car rides were filled with chopped and screwed mixtapes, and so on. I even have a cousin who has reached successful heights in music. So at 14, I began producing music after playing percussive instruments and piano growing up. I went to college for music prior to the army while still running track. I joined the army after getting hurt too many times running and needed to secure a career that I knew would be stable no matter what. So while in the army, I kind of stopped making music all together for about 5 out of the 7 years I was in. August 2nd of 2019, I had a lung collapse which resulted in lung surgery and part of the reason I was medically retired from the military in December of 2021. The time I had off after the surgery began with me starting a podcast called “Diary of a Nobody” and led me back to making and releasing music. Since then, music has been my full time job.

In short, it just makes sense. I had Bitcoin back when it was used for game currency and the Silk Road – IYKYK – then sold it later around 2k and invested in some crypto that did not go well. As I was in the military, I was buying ETH with every paycheck and then kept going as I went on. At one point, I had 125 ETH in a few wallets then blew through it in savings needs and NFTs during covid. I later learned about Music NFTs which then changed the entire game for me and showed me the ways I could go about pushing new ways of building a career without a middle man. All that to say, I am in Web3 because I grew up from Dial Up to now, and it only makes sense to move into an Internet that is the next one. Owning everything you do instead of hoping you will have what you buy later is such a great thing to be in possession of.

In order to know why I create – especially here in Web3 – you need to know my background. I was a very outgoing kid until the domestic violence and such that had happened to my mom and family. After that I had become shy and reserved and did not trust many people, and because of that, I focused on writing lyrics and poems along with listening to music in my own space. All of that led me to making music of my own and because of the up bringing I had, I was exposed to many different genres of music which made it hard for me to pick just one to dive into. That is why I am a genre-less producer / artist. I take inspiration from beyond my past since I believe I have experienced about 4 different lives in one so far.

I now have created a daily system for myself, realizing that in order to make something a job, you have to build it out like a job. 8am-12pm everyday is when I do the most deep work possible – with some slots for food, free time, meditation, gym, and more creation time. So even if i cant think of something creative, it gives me time to rearrange things, make templates for new songs, and so much more. Since decision fatigue is a real thing, if you set yourself up with the least amount of decisions you have to make, you will allow yourself to be able to create and use your brain more. So although I employ a structured time when I create, it’s not structured once I am in the zone. I have methods of doing drums first and then work on a melody with an under laying of a bass line. After all of that, I will go through and do arrangement – followed by just critiques of it until I hit my finish or shelf time (which just means when I send out for collabs) which is usually 6 hours. Once that is over, I usually put bounce in them and will listen to all songs made in a week on a Sunday in my car and pick which ones from there to either work on further to finish or change. If I scrap any, I use the time that would be spent finishing / changing to create new work. Rinse and repeat.