Movie theaters: will they fade or thrive? It's clear that streaming titans have changed cinema. Fans of movies, fear not! Though they may change, movie theaters will survive.

Imagine a theater used for immersive events. You'll be immersed in action with premium formats and stunning sights and sound. For live screenings, theaters may partner with sports leagues or esports.

Movie-watching will become a social experience. Expect plush seats, in-theater restaurants, and interactive lobbies for pre- and post-show interaction.

Movie theaters' future is coexistence, not fighting streaming. Social moviegoers visit theaters because they offer an experience you can't have at home. Grab some popcorn—the silver screen is getting a facelift!