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NFT 101đź› 

NFT 101

đź’ˇ Welcome WAGMINT! Please find below the ultimate NFT guide

1. Artwork

2. Marketing

3. Development

What to consider when starting a project?

  • What additional or extra value can I bring to my existing brand?

  • What type of artwork do you want to design?

  • Who’s gonna run the project after launch?

  • Timeframe to get Artwork complete

Typical Core Team

  • Artist

  • Developer

  • Marketer

  • Business Development

  • Project Lead

Step 1: Artwork

👉🏼 Arguably the most important stage when launching an NFT Collection, it’s important to have a clear idea of the type of NFT you want to launch and how you want to visually represent it.

Different Types of NFT’s

  • Collectibles

  • Artwork

  • Event tickets

  • Music

  • Gaming

  • Big Sports Moments

  • Virtual Fashion

  • Real-world assets

  • Domain names

Want to learn more? Click here.

For Artists:

Creating Traits - Project Example:

Traits Examples - NFTProject

Understanding Traits:

Creating Trait Artwork for Generative NFTs

The Generation:

Tutorial: Create Generative NFT Art with Rarities

Check Uniqueness:

nft-uniquenes

Step 2: Marketing

👉🏼 NFT marketing strategy helps you extend your audience reach, build trustful connections and boost revenue. NFT marketing campaigns are becoming popular faster. It’s still new. Therefore, it’s pretty welcoming for new ideas.

Simple marketing strategies:


Build Presale List

Why:

An NFT pre-sale, as the name might suggest, is to open the minting process for community members or early supporters of a NFT project before the official launch to the public, usually via a whitelist or a mint pass. Mint passes allows NFT collectors the ability to claim an NFT during the public sale.

Research NFT Alpha Group

Why:

Alpha Groups are closed, small but tight-knit Discord servers where members share whitelist spots or giveaways from upcoming NFTs, amongst other privileged information about NFTs. They are trusted communities that give upcoming projects an important social signal, that a project is worth buying.

Consider Using SweepWidget

Why:

A widget that can enter members into winning presale whitelist spots by completing certain actions. Useful to reward members behavior.

Twitter AMA Strategy

Why:

One of the most powerful tools for launching any NFT collection are Twitter Spaces, it allows brands to find new audiences, and strategically collaborate to increase awareness & build trust over time. Twitter Spaces are a weekly or daily commitment normally to make.

Common Marketing Tactics


  • PR

  • Twitter

  • Discord

  • Paid Ads (Twitter, Google)

  • Reddit

  • SEO

Step 3: Development

👉🏼 NFT Projects need to decide which blockchain they will launch their artwork on, we will briefly go over the most popular blockchains for NFT’s.

Ethereum


Pros

✅ Highest Volumn Blockchain

✅ Biggest NFT User Base

âś… Most Common Blockchain

Cons

❌ High Gas Fee’s

❌ Slow Network


Popular Marketplaces:

  1. OpenSea

  2. Rarible

Rarible: NFT Marketplace

  1. Nifty Gateway

Nifty Gateway

For Developers:

Smart Contracts:

How to Write & Deploy an NFT (Part 1/3 of NFT Tutorial Series) | ethereum.org

Minting Websites:

How to Launch an NFT Minting Page - Full Walkthrough " Moralis - The Ultimate Web3 Development Platform

Play Video

Solana


Pros

  • low fees

  • fast

Cons

  • little community

  • still in beta


Popular Marketplaces:

  1. MagicEden

  2. SolanaArt

  3. Exchange.Art

Exchange Art


For Developers:

Candy Machine:

How to Mint an NFT on Solana Using Candy Machine

Minting Process:

How to create an NFT on Solana

đź’ˇ Here are also a couple other blockchains that you could launch your NFT collection on: Avalanche, Binance Smart Chain, Near & Fantom


Brand Case Studies:

👉🏽 NFT Tacobell

TacoBell, who are known for their sometimes daring digital marketing stunts, put out 25 NFTs to mark the occasion of returning potatoes to their menu.

As such, they were the first fast-food chain to jump on the NFT trend. Within 30 minutes all NFTs had been claimed with one of them being sold for as much as $3,646, and currently being resold for as much as 10 ETH.


👉🏽 Nike’s CryptoKicks

Although Nike’s entry into the NFT space ensures genuine evolutions in the digital sneaker game. The Swoosh is not the first player to enter the fray: the similarly named CryptoKickers launched online in March, promising “footwear for the new world”.

They’ve already sold over 300 pairs of digital kicks and recently announced a new collaboration with NBA veteran Wilson Chandler to create an entirely virtual footwear line.


👉🏽 Adam Bomb Squad

The Hundreds, a well-known streetwear brand in Los Angeles, has recently entered the NFT market. Their Adam Bomb Squad collection includes 25,000 unique bombs and backgrounds from the brand’s two decades of history. Each bomb and background tells how that particular design was created and integrated into the brand.

Additional Materials:

Power of NFT

Play Video

Common NFT Launch Mistake

Play Video

When hiring a developer

Hire NFT Developers: Everything You Need to Know [Full Guide]

Entire NFT Process

How to Launch an NFT Project by Yourself

Marketing Guide for NFT’s

The ultimate guide to NFT marketing in 2021 [+ 8 case studies]

ℹ️ In case you need help

Email: dylan@wagmint.co