The challenge
Jay and his team were tasked with running Avalanche Summit in Barcelona (a flagship event for the ecosystem) but faced major logistical headaches: international shipping, cultural unfamiliarity, and customs bureaucracy. Throw in time zone differences and venue coordination in a foreign language, and it quickly became clear that global vision needed local execution.

The approach
Instead of relying on vendors back home, Jay’s team partnered with local suppliers and production teams in Spain.

• Merchandise and signage were sourced locally, avoiding shipping delays and customs altogether.

• Event logistics were led by local teams, who understood cultural norms, vendor networks, and what would “feel right” for both locals and visitors.

• Even the venue, catering, and general experience were infused with local flavours — from decor to menu — to help guests feel connected to the setting.

Tips for localising your international event

• Source locally, early. Cut out customs stress by producing merchandise, signage, and swag in-country.

• Tap local talent. Work with production teams and vendors who understand the lay of the land.

• Embrace the culture. Think food, music, decor — small things that go a long way in making an event memorable.

• Stay flexible. Local sourcing gives you more room to make changes last-minute (without panic-shipping from another continent).

Takeaway
What could’ve been a logistical nightmare turned into a more memorable, locally grounded experience — all by trusting the people who knew Barcelona best.

The Challenge
Bright Moments planned NFT minting exhibitions in over 10 cities worldwide including Tokyo, Berlin, and Buenos Aires. Each event needed to feel authentic to the local community while still upholding the Bright Moments brand. That meant navigating cultural nuances, local logistics, and artist relationships in unfamiliar places.

The Solution: Local Artists and Deep Community Ties
Bright Moments developed a flexible playbook that allowed each city to shine on its own terms, while keeping the broader brand experience intact.

Key strategies:

• Local Artist Partnerships
  In every city, Bright Moments partnered with local artists and musicians. This helped build trust and credibility within the local creative scene and attracted collectors and collaborators from within the community.

• Community Collaboration
  In Buenos Aires, Bright Moments worked with local galleries and creators to tap into the city’s art and NFT ecosystem. These partnerships shaped the vibe of the event and drove interest from the ground up.

• Venue and Production Localization
  Working with local teams made it easier to plan remotely while ensuring the final event reflected the feel of the city. This included everything from stage setup to AV support.

• Flexible Frameworks
  Instead of strict rules, Irina helped shape a repeatable but adaptable approach that let each city reflect its own identity, without losing consistency across the series.

Takeaway
Bright Moments’ global event model proves that local isn’t a limitation: it’s the differentiator. By embedding themselves in local communities and championing regional talent, they built events that didn’t just travel well, they belonged.

The challenge
PizzaDAO's Global Pizza Party Day involved coordinating events across hundreds of locations worldwide, all without a central event team. The goal: celebrate in unison, while making sure each party upheld the same sense of community, quality, and brand ethos. For ecosystems experimenting with local meetups, this challenge hits close to home: how do you keep things consistent when the execution is completely decentralized?

The solution: Playbooks, templates, and community coordination
To make it work, Snax and the team helped develop a set of event playbooks that balanced structure with flexibility, giving local organizers the guidance they needed without stifling creativity.

Key strategies:

• Comprehensive event playbooks
  PizzaDAO published step-by-step manuals with suggestions for venue selection, branding assets, and food ordering logistics.

• Templates and Toolkits
  Organizers received editable graphics, example tweets, and promotional assets to cut down on setup time and ensure brand cohesion.

• Decentralized Communication Channels
  PizzaDAO leaned on Discord and other community hubs to support organizers in real time for sharing learnings, resources, and troubleshooting tips.

• Adaptable to Local Contexts
  While the base playbook offered structure, local teams were encouraged to remix it for their city’s needs, staying true to the vibe of the brand without forcing a one-size-fits-all model.

The Impact

• Reliable Consistency
  Global Pizza Party Day now feels like one unified celebration, even though no two cities do it the same way.

• More Organizers, Less Overhead
  The clarity of the playbook lowered the barrier to entry to create a city event, making it easier for new community members to host events without needing constant hand-holding.

• Stronger Global Storytelling
  Shared branding and community submissions helped turn these events into a global narrative, one that shouted PizzaDAO’s mission from every corner of the map.

Tips for Scaling Community-Led Events

• Create a Repeatable Framework
  A clear, editable playbook removes guesswork and helps organizers focus on execution, not decision paralysis.

• Keep Communication Channels Open
  Real-time support lets organizers ask questions and share learnings quickly, without waiting on centralized approvals.

• Encourage Local Flavor
  Don’t over-standardize. Let each event reflect its local crowd while anchoring to shared values and visual language.

Takeaway
Snax’s playbook-first approach shows that even the most decentralized communities can scale with cohesion. When the framework is simple and the mission is clear, the community shows up — and keeps the party going.