Welcome to the third edition of the Farcaster Weekly Update. We highlight product developments and the builders pushing the Farcaster economy forward.

Consider this your highest-signal source for all things Farcaster - new frames, apps, and experiences to know and check out.

1. Amps – the attention marketplace

• Amps released their beta - a peer-to-peer promotion marketplace where creators sell recasts and engagement. The platform creates a direct economy where value flows from those wanting visibility to those with audience attention.

• 🤔 This is the best way to monetize attention on Farcaster that I’ve seen yet, along with the Warpcast rewards. A lot of people envy Farcaster’s big accounts’ reach, and this is the first product that effectively opens up this reach to a broader audience and lets early believers monetize.

• 🤔 The careful roll out is wise. I expect we’ll see some questions around the adverse selection, as the users most eager to promote for rewards are often not the ones whose promotion carries significant influence. The most valuable promoters tend to share content organically based on genuine interest.

What to do

• Register using the frame. When someone chooses you to recast their post, you'll receive automatic payment and notification.

• Make sure you select a relatively low price to start with. Market is early and still in price discovery, so it is advisable to start at $1 and increase it if you receive too many requests.

• For creators wanting to allocate budget to distribution, DM Phil with your use case and budget.

2. Zora – content coins

• Zora's latest update transforms posts into tradable coins, with each post having its own market cap. Coins are instantly tradable on Uniswap and built on Base, with creators earning 1% on every trade. They essentially become a picture with a token, and thus a marketcap.

• 🤔 This is a perfect example of what crypto excels at: turning attention into value at the exact point of attention - no waiting for monetization programs or ad revenue sharing. Creators can instantly monetize their art while their biggest fans (curators) can have a financial stake in their favorite artists' success.

• 🤔 There have been mixed reactions to the launch. The criticism hasn’t been particularly substantive imo, it seems to mostly come from people disappointed with the performance of the first few assets. Directionally, I agree with Dan’s take that everything that can be a token will be one, and welcome Zora experimenting.

What to do

• If you believe in an artist or creator, grab some of their tokens early. Be a curator.

• Try creating a post on Zora to experience how your content becomes instantly tradable.

3. Warplet – Warpcast wallet

• Warpcast rolled out a built-in crypto wallet to all users, automatically created upon sign-up and available on mobile and soon on web. The wallet enables users to claim airdrops, swap tokens, and interact with frames without leaving the app or having to create one.

• 🤔 I think this is really important because it marks the team’s intention to lean more into crypto. It’s great because what makes Farcaster special is that users can go from seeing something to taking an action immediately, straight from the feed. Embedding the wallet is a significant friction reduction as users don’t need to leave Farcaster to interact with frames.

• 🤔 The combination of Frames v2 (in-feed fully fledged applications), the wallet and social primitives is opening up the design space for interesting experiments. I expect we’ll see a lot more of these.

What to do

• Fund your wallet with a small amount to explore the full functionality of Farcaster and receive the limited time halo and bonus reward points.

• Experiment with onchain frames like Farcade or Yo. Or try swapping tokens directly within the app.

• Read the team's explanation and FAQ

4. Neynar - AI agent stack

• Neynar released a new API for retrieving complete interaction history between users. The tool allows developers to input two user FIDs and get their past communication context.This gives the agent a memory of their history with a given user so they can learn their preferences as well as context they previously built about that particular person.

• 🤔 Farcaster is emerging as an ideal environment for building social agents because the data is natively open and accessible, with the protocol allowing anyone to both read and write. It’s also going to be the best place for them to monetize.

• 🤔 This goes in the direction of solving one of the biggest limitations of agents at the moment: they struggle to build context organically about people and users. By giving them a memory, or at least the ability to check on the fly prior knowledge about a given user, they become a lot more useful.

What to do

• Check out Neynar’s agent docs if you’re developing agents.

5. Moxie Personal Agents

• Moxie launched their AI product, a personal companion for analyzing on-chain data, social sentiment from Farcaster and Twitter, and performing actions on-chain.

• The agent comes with an embedded wallet that lets it take action on behalf of the users for swaps at the moment. The agent is able to interpret intents such as remembering which token to buy.

• It also comes with a marketplace of AI skills that users can equip their agents with. These are similar to ai16z/eliza modules and are extensions that give agents certain capabilities (e.g. interacting with certain protocols or products).

• 🤔 I like the idea of the skills marketplace. It suggests a future where AI capabilities become modular and composable. Users can mix and match different skills to create their ideal agent. One important component to get right is the value transfer between the users and the specialized components. This is another example of where crypto rails play a significant role.

What to do

• If you want to use the agent, head over to Moxie and buy one Moxie AI token (they gate access to the agent).