🌟 Formo’s March Update: Must-Read Articles

March 17, 2025

gm, builders!

Thank you for subscribing to the Formo Newsletter — here’s your roundup of this week’s key product updates and growth insights!

Highlights:

• Visitor Analytics: Audience Insights for Web3

• 8 Web3 Product Analytics Use Cases

• Tracking & Analyzing Web3 Behavioral Data

• Web3 User Segmentation: Transforming Blockchain Analytics

Keep reading to learn more!

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Formo introduces Visitor Analytics, a real-time dashboard designed for Web3 marketing and data teams to track visitor activity, analyze wallets, and understand your audience.

Key Features

• Real-time Traffic Analysis

• User Segmentation

• Growth & Retention Metrics

Learn more

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Web3 product analytics enables you to optimize dApps by tracking both onchain and offchain user behavior. Unlike traditional analytics, it provides deeper insights into wallet interactions, transactions, and retention patterns.

Key Use Cases

• Product Launch Analytics

• Product Growth Analytics

• Turning Data into Action

• Product-Market Fit Analytics

• Maximizing Marketing ROI

Learn more

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Web3 Behavioral Analytics captures user interactions across dApps and blockchain networks, combining onchain and offchain data for deeper insights.

Key Methodologies

• Funnel & Path Analysis

• User Segmentation

• A/B Testing & Surveys

Learn more

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Web3 User Segment Analytics empowers you to segment users based on both onchain and offchain data — allowing for more precise targeting, retention, and marketing strategies.

Example Web3 User Segments

• Active vs. Passive Users

• DeFi Traders

• Token Holders

• NFT Collectors

• Governance Participants

Learn more