Onchain Growth Insights by Formo — Learn industry best practices about data, analytics, and product growth in web3. Formo makes analytics and attribution simple for crypto so you can focus on growth.

Improved WalletConnect Support and EIP-1193 Fallback

Weekly insights to help you learn, build, and scale onchain.

• Defi
• Web3
• Cryptocurrency

Abstract is now LIVE on Formo!

We’re excited to announce that Abstract is now integrated with Formo!

• Defi
• Web3
• Cryptocurrency

How to Acquire Active Users (DAU, WAU, MAU) in Web3

Learn how to acquire active users (DAU, WAU, MAU) in Web3 with data-driven strategies metrics, engagement tactics, and retention insights for crypto teams.

• Defi
• Web3
• Cryptocurrency

A Beginner’s Guide: What Is a Crypto Faucet?

Crypto faucets reward newcomers with small crypto amounts for simple tasks. Let’s dive into what they are, how they work, and best practices.

• Defi
• Web3
• Cryptocurrency

Web SDK Improvements and Smart Accounts Support

Weekly insights to help you learn, build, and scale onchain.

• Defi
• Web3
• Cryptocurrency

How to Build 360° Wallet Profiles in DeFi (6-Step Framework)

Learn how to build 360° wallet profiles using a 6-step framework covering identity resolution, behavioral analysis, and cross-chain data.

• Defi
• Web3
• Onchain

Formo vs. Google Analytics 4: Which Analytics Platform Is Right for DeFi Apps?

GA4 tracks page views but goes blind when users connect their wallet. See how Formo's onchain analytics compares to Google Analytics 4 for Web3 teams.

• Defi
• Web3
• Cryptocurrency

Formo vs. Spindl: Best Spindl Alternative for Crypto and DeFi Apps (Features and Pricing Compared)

Learn how Formo and Spindl differ across product analytics, wallet intelligence, and chain support, and which platform actually fits your DeFi growth strategy.

• Defi
• Web3
• Cryptocurrency

Mobile SDK Improvements and Forms Scale Field

Weekly insights to help you learn, build, and scale onchain.

• Defi
• Web3
• Onchain

Formo vs. Mixpanel: Which Analytics Platform Is Right for Web3 Teams?

Formo vs Mixpanel: Which analytics platform is right for Web3 teams? Compare onchain data support, wallet intelligence, pricing, and setup complexity to find the best fit for your crypto product.

• Defi
• Web3
• Onchain

Top Web3 Analytics Tools for Onchain and DeFi Apps

Compare the best onchain analytics tools for DeFi apps — Dune, Nansen, Formo and more — across attribution, wallet profiling and real ROI tracking.

The Definitive Guide to Web3 Product Analytics and Retention Tools

The Web3 ecosystem requires a unique approach to product analytics compared to traditional Web2 applications, necessitating specialized tools and strategies to understand user behavior and enhance retention.Introduction to Web3 Product AnalyticsWeb3 product analytics signifies a shift in measuring user behavior, merging onchain blockchain data with offchain interactions for a comprehensive view of the user journey. This approach allows teams to leverage blockchain signals that reveal genuine ...

Web3 Product Management: The Complete Guide for Onchain Teams

The shift from traditional web2 to web3 product management represents more than just adopting new tools—it's a fundamental reimagining of how products are built, launched, and sustained. While the goal remains creating exceptional user experiences, web3 product management operates in a world where communities co-own products, data lives across multiple blockchains, and success is measured by network health rather than just engagement metrics. A successful web3 product strategy prioritizes com...

Web3 Product Marketing: Your Complete Guide to Onchain Growth

Web3 product marketing operates by entirely different rules than traditional marketing. While Web2 marketing relies on centralized platforms, paid advertising, and customer data ownership by corporations, Web3 product marketing centers on community ownership, token incentives, and onchain behavior tracking. Traditional marketing playbooks fall short when users are pseudonymous, regulations are evolving rapidly, and communities drive product adoption rather than corporate campaigns. The explos...

How to Grow a Web3 Audience Organically: X, Farcaster, Discord and Onchain Analytics

Learn how to build organic reach for your Web3 project on X, Farcaster and Discord. Discover content strategies, community engagement tactics and onchain analytics to measure real ROI.

Web3 Audience Insights: The Complete Guide to Understanding Your Onchain Users

Web3 builders face a fundamental challenge: traditional analytics tools like Google Analytics can't see onchain transactions, whilst blockchain data lacks the context of user behaviour. This disconnect leaves teams building in the dark, making product decisions without understanding who their users really are or how they behave across the full user journey. This guide explores how modern onchain teams are solving the audience insights puzzle by unifying web2 and web3 data. You'll discover pra...