Onchain Growth Insights by Formo — Learn industry best practices about data, analytics, and product growth in web3. Formo makes analytics and attribution simple for crypto so you can focus on growth. — Page 2

How to Improve User Retention and Stop Churn in Web3

Learn how to measure and improve Web3 user retention. This guide covers key metrics, analytics, and proven strategies to reduce churn and drive growth.

Why User Retention Beats Vanity Metrics: Chainflip's Crypto Growth Playbook

Learn how Chainflip achieved $3.4B in volume by focusing on data-driven marketing and user retention, not hype. A case study for sustainable web3 growth.

Web3 Marketing Intelligence: A Guide to Measuring Onchain Growth

Make smarter decisions with Web3 marketing intelligence. Web3 marketing intelligence unifies on-chain and off-chain data to accurately measure ROI, optimize campaigns, and drive growth for your web3 dApp and protocol.

Web3 Marketing Strategy: A comprehensive guide for beginners

Uniswap, Arbitrum, and Polymarket built growth through community and onchain incentives, not paid ads. This playbook covers 7 build steps, 9 tactics with real brand examples, and a full tools stack across 8 use cases.

Lifecycle Settings, At Risk Lifecycle, x402, MPP, and Unique Visitors

Insights to help you learn, build, and scale onchain.

• Defi
• Web3

First-Seen Behavior Filters, Transaction Frequency, and SDK Updates

Insights to help you learn, build, and scale onchain.

• Defi
• Web3

Filter by Page, Angular SDK Support, and New Wallet Examples

Insights to help you learn, build, and scale onchain.

• Defi
• Web3

OAuth on Formo MCP, Funnel Segments, and Flow Event Exclusions

Insights to help you learn, build, and scale onchain.

• Defi
• Web3

Performance Improvements

Insights to help you learn, build, and scale onchain.

• Defi
• Web3

AI SQL Helpers, Funnel Compare Mode, and Area Charts

Insights to help you learn, build, and scale onchain.

• Defi
• Web3

Top Web3 Analytics Tools for Onchain and DeFi Apps

Teams building DeFi protocols and crypto applications face fragmented blockchain data, wallet pseudonymity, and complex privacy trade-offs that traditional analytics tools simply can't handle. Having a unified Web3 analytics stack isn't just helpful—it's critical for measuring growth, understanding attribution, and improving user experience. Without proper insights into both offchain marketing efforts and onchain user behavior, teams operate blindly in an increasingly competitive ecosystem. T...

The Definitive Guide to Web3 Product Analytics and Retention Tools

The Web3 ecosystem requires a unique approach to product analytics compared to traditional Web2 applications, necessitating specialized tools and strategies to understand user behavior and enhance retention.Introduction to Web3 Product AnalyticsWeb3 product analytics signifies a shift in measuring user behavior, merging onchain blockchain data with offchain interactions for a comprehensive view of the user journey. This approach allows teams to leverage blockchain signals that reveal genuine ...

Web3 Product Management: The Complete Guide for Onchain Teams

The shift from traditional web2 to web3 product management represents more than just adopting new tools—it's a fundamental reimagining of how products are built, launched, and sustained. While the goal remains creating exceptional user experiences, web3 product management operates in a world where communities co-own products, data lives across multiple blockchains, and success is measured by network health rather than just engagement metrics. A successful web3 product strategy prioritizes com...

Web3 Product Marketing: Your Complete Guide to Onchain Growth

Web3 product marketing operates by entirely different rules than traditional marketing. While Web2 marketing relies on centralized platforms, paid advertising, and customer data ownership by corporations, Web3 product marketing centers on community ownership, token incentives, and onchain behavior tracking. Traditional marketing playbooks fall short when users are pseudonymous, regulations are evolving rapidly, and communities drive product adoption rather than corporate campaigns. The explos...

How to Grow a Web3 Audience Organically: X, Farcaster, Discord and Onchain Analytics

Learn how to build organic reach for your Web3 project on X, Farcaster and Discord. Discover content strategies, community engagement tactics and onchain analytics to measure real ROI.

Web3 Audience Insights: The Complete Guide to Understanding Your Onchain Users

Web3 builders face a fundamental challenge: traditional analytics tools like Google Analytics can't see onchain transactions, whilst blockchain data lacks the context of user behaviour. This disconnect leaves teams building in the dark, making product decisions without understanding who their users really are or how they behave across the full user journey. This guide explores how modern onchain teams are solving the audience insights puzzle by unifying web2 and web3 data. You'll discover pra...