Onchain Growth Insights by Formo — Learn industry best practices about data, analytics, and product growth in web3. Formo makes analytics and attribution simple for crypto so you can focus on growth. — Page 5

Web3 vs Web2 Marketing: Your Guide to Maximize Growth in Web3

Web2 and Web3 refer to different “phases” of the internet with very different characteristics, which lead to changes in terms of operation and marketing. With the introduction of blockchains, wallets, and tokens, marketing in the Web3 space requires teams to adapt to a different landscape. This article explores the key differences between marketing in Web3 and Web2 and give you a guide on how to accelerate onchain growth. Key TakeawaysWeb3 has some notable differences compared to Web2, includ...

Wallet Analytics: The Ultimate Guide for Crypto Teams

Managing a successful Web3 project requires deep insights into user behavior, but traditional analytics tools fall short for onchain apps. Understanding your community means tracking more than pageviews and clicks—you need to analyze onchain transactions, token holdings, and cross-chain activities. Wallet analytics transforms raw blockchain data into actionable insights for product and marketing teams in crypto. This comprehensive approach helps onchain teams make data-driven decisions about ...

Web3 User Journey Mapping: A Complete Guide to Onchain Behaviour Analytics and Growth

Understanding user behaviour across Web3's fragmented ecosystem remains one of the biggest challenges for growth teams. Traditional analytics tools fall short because they can't track the complete user story—from that first click on your website to their final onchain transaction. This disconnect leaves teams making decisions in the dark, missing crucial insights about where users drop off and what drives real conversions. Web3 user journeys span two distinct worlds: offchain interactions (we...

Introducing Proxy Support and Charts that Explain Crypto Right Now

Insights to help you learn, build, and scale onchain.

• Defi
• Web3

Web3 Growth Metrics and Strategies for Onchain Growth

The Web3 space is flooded with vanity metrics that look impressive on pitch decks but tell you nothing about sustainable growth. While traditional startups obsess over page views and sign-ups, successful Web3 projects focus on fundamentally different indicators that reflect genuine user value and economic activity. Understanding which metrics drive real growth—and which ones simply create the illusion of progress—can make the difference between building a thriving protocol and becoming anothe...

Web3 Event Analytics: The Complete Guide to Analytics & Attribution for Web3

Traditional analytics tools like Google Analytics and Mixpanel fall short when understanding onchain user behaviour. They cannot see wallet interactions, smart contract events, or the full journey from a website visit to an onchain transaction. These tools leave major blind spots that Web3 teams cannot afford—blind spots that can lead to missed growth, poor decision-making, and wasted marketing spend. If you are building a DeFi protocol, NFT marketplace, Web3 game, or any onchain application,...

Introducing Behavioural Segments and State of Crypto 2025 Report

Insights to help you learn, build, and scale onchain.

• Defi
• Web3

Understanding Onchain User Behavior to Supercharge Your Web3 Marketing Strategy

User behavior is the backbone of marketing; it helps you to understand how your users engage with your product or brand so you can make informed decisions. In Web2, behavioral data is typically collected through cookies and tracking pixels on centralized platforms. However, in Web3 the users’ journey span across two different worlds: offchain and onchain. Web3 Behavioral Analytics combines onchain data (transactions, wallet activity, smart contract calls) with offchain behavior (page visits, ...

What is Web3 Marketing Analytics? A Complete Guide for Onchain Growth Teams

Key Takeaways: Web3 marketing analytics for crypto teams tracks wallet addresses and onchain behavior instead of cookies and device IDs used in traditional analytics. Web3 marketing metrics replace Web2 KPIs with wallet-native equivalents like Revenue Per Wallet, Cost Per Wallet, and wallet retention rate. Onchain attribution connects offchain campaign activity to onchain conversions, letting growth teams measure true ROI across channels.

What are Wallet Profiles? A Complete Guide for Beginners

Web3 User Profiles are revolutionizing the Web3 space as crypto wallets take center stage in online experiences today. Understanding your web3 users’ profiles is critical for creating a smooth, personalized user journey and boosting engagement. In this guide, we’ll break down what Web3 User Profiles are, why they matter, what data they include, and how to manage them like a pro. Key takeaways:Wallet profiles turn wallet data into rich user insights.Improve campaign attribution with real walle...

Top Web3 Analytics Tools for Onchain and DeFi Apps

Teams building DeFi protocols and crypto applications face fragmented blockchain data, wallet pseudonymity, and complex privacy trade-offs that traditional analytics tools simply can't handle. Having a unified Web3 analytics stack isn't just helpful—it's critical for measuring growth, understanding attribution, and improving user experience. Without proper insights into both offchain marketing efforts and onchain user behavior, teams operate blindly in an increasingly competitive ecosystem. T...

The Definitive Guide to Web3 Product Analytics and Retention Tools

The Web3 ecosystem requires a unique approach to product analytics compared to traditional Web2 applications, necessitating specialized tools and strategies to understand user behavior and enhance retention.Introduction to Web3 Product AnalyticsWeb3 product analytics signifies a shift in measuring user behavior, merging onchain blockchain data with offchain interactions for a comprehensive view of the user journey. This approach allows teams to leverage blockchain signals that reveal genuine ...

Web3 Product Management: The Complete Guide for Onchain Teams

The shift from traditional web2 to web3 product management represents more than just adopting new tools—it's a fundamental reimagining of how products are built, launched, and sustained. While the goal remains creating exceptional user experiences, web3 product management operates in a world where communities co-own products, data lives across multiple blockchains, and success is measured by network health rather than just engagement metrics. A successful web3 product strategy prioritizes com...

Web3 Product Marketing: Your Complete Guide to Onchain Growth

Web3 product marketing operates by entirely different rules than traditional marketing. While Web2 marketing relies on centralized platforms, paid advertising, and customer data ownership by corporations, Web3 product marketing centers on community ownership, token incentives, and onchain behavior tracking. Traditional marketing playbooks fall short when users are pseudonymous, regulations are evolving rapidly, and communities drive product adoption rather than corporate campaigns. The explos...

How to Grow a Web3 Audience Organically: X, Farcaster, Discord and Onchain Analytics

Learn how to build organic reach for your Web3 project on X, Farcaster and Discord. Discover content strategies, community engagement tactics and onchain analytics to measure real ROI.

Web3 Audience Insights: The Complete Guide to Understanding Your Onchain Users

Web3 builders face a fundamental challenge: traditional analytics tools like Google Analytics can't see onchain transactions, whilst blockchain data lacks the context of user behaviour. This disconnect leaves teams building in the dark, making product decisions without understanding who their users really are or how they behave across the full user journey. This guide explores how modern onchain teams are solving the audience insights puzzle by unifying web2 and web3 data. You'll discover pra...