Onchain Growth Insights by Formo — Learn industry best practices about data, analytics, and product growth in web3. Formo makes analytics and attribution simple for crypto so you can focus on growth. — Page 6

What's New: Wallet Labels and Conversion Insights

Insights to help you learn, build, and scale onchain.

• Defi
• Web3

What's New: User Flow and Retention Charts

Insights to help you learn, build, and scale onchain.

• Defi
• Web3

What's New: Live View and Text to SQL

Insights to help you learn, build, and scale onchain.

• Defi
• Web3

What's New: User Lifecycle, Funnel Breakdown, and AI x crypto

Insights to help you learn, build, and scale onchain.

• Defi
• Web3

What's New: Improved Attribution, Referrer Breakdown, and Conversion Windows

Insights to help you learn, build, and scale onchain.

• Defi
• Web3

What's New: Build Charts with AI

Insights to help you learn, build, and scale onchain.

• Defi
• Web3

Top Web3 Analytics Tools for Onchain and DeFi Apps

Compare the best onchain analytics tools for DeFi apps — Dune, Nansen, Formo and more — across attribution, wallet profiling and real ROI tracking.

Web3 vs Web2 Marketing: Your Guide to Maximize Growth in Web3

Web2 and Web3 refer to different “phases” of the internet with very different characteristics, which lead to changes in terms of operation and marketing. With the introduction of blockchains, wallets, and tokens, marketing in the Web3 space requires teams to adapt to a different landscape. This article explores the key differences between marketing in Web3 and Web2 and give you a guide on how to accelerate onchain growth. Key TakeawaysWeb3 has some notable differences compared to Web2, includ...

Wallet Analytics: The Ultimate Guide for Crypto Teams

Managing a successful Web3 project requires deep insights into user behavior, but traditional analytics tools fall short for onchain apps. Understanding your community means tracking more than pageviews and clicks—you need to analyze onchain transactions, token holdings, and cross-chain activities. Wallet analytics transforms raw blockchain data into actionable insights for product and marketing teams in crypto. This comprehensive approach helps onchain teams make data-driven decisions about ...

Web3 User Journey Mapping: A Complete Guide to Onchain Behaviour Analytics and Growth

Understanding user behaviour across Web3's fragmented ecosystem remains one of the biggest challenges for growth teams. Traditional analytics tools fall short because they can't track the complete user story—from that first click on your website to their final onchain transaction. This disconnect leaves teams making decisions in the dark, missing crucial insights about where users drop off and what drives real conversions. Web3 user journeys span two distinct worlds: offchain interactions (we...

Top Web3 Analytics Tools for Onchain and DeFi Apps

Compare the best onchain analytics tools for DeFi apps — Dune, Nansen, Formo and more — across attribution, wallet profiling and real ROI tracking.

The Definitive Guide to Web3 Product Analytics and Retention Tools

The Web3 ecosystem requires a unique approach to product analytics compared to traditional Web2 applications, necessitating specialized tools and strategies to understand user behavior and enhance retention.Introduction to Web3 Product AnalyticsWeb3 product analytics signifies a shift in measuring user behavior, merging onchain blockchain data with offchain interactions for a comprehensive view of the user journey. This approach allows teams to leverage blockchain signals that reveal genuine ...

Web3 Product Management: The Complete Guide for Onchain Teams

The shift from traditional web2 to web3 product management represents more than just adopting new tools—it's a fundamental reimagining of how products are built, launched, and sustained. While the goal remains creating exceptional user experiences, web3 product management operates in a world where communities co-own products, data lives across multiple blockchains, and success is measured by network health rather than just engagement metrics. A successful web3 product strategy prioritizes com...

Web3 Product Marketing: Your Complete Guide to Onchain Growth

Web3 product marketing operates by entirely different rules than traditional marketing. While Web2 marketing relies on centralized platforms, paid advertising, and customer data ownership by corporations, Web3 product marketing centers on community ownership, token incentives, and onchain behavior tracking. Traditional marketing playbooks fall short when users are pseudonymous, regulations are evolving rapidly, and communities drive product adoption rather than corporate campaigns. The explos...

How to Grow a Web3 Audience Organically: X, Farcaster, Discord and Onchain Analytics

Learn how to build organic reach for your Web3 project on X, Farcaster and Discord. Discover content strategies, community engagement tactics and onchain analytics to measure real ROI.

Web3 Audience Insights: The Complete Guide to Understanding Your Onchain Users

Web3 builders face a fundamental challenge: traditional analytics tools like Google Analytics can't see onchain transactions, whilst blockchain data lacks the context of user behaviour. This disconnect leaves teams building in the dark, making product decisions without understanding who their users really are or how they behave across the full user journey. This guide explores how modern onchain teams are solving the audience insights puzzle by unifying web2 and web3 data. You'll discover pra...