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Builder Codes, User Alerts and Merkl Campaign Attribution

Insights to help you learn, build, and scale onchain.

Onchain Growth Insights by Formo

March 9, 2026

gm, builders! Here’s your roundup of this week’s onchain insights.

Highlights:

  • What’s New: Builder Codes

  • What’s New: User Alerts

  • What’s New: Merkl Campaign Attribution

  • How to Fix Tokens

  • Jevons’ Paradox Is Coming for Finance

  • The Great Repricing


What’s New: Builder Codes

You can now query your transaction data by builder_codes property in the dashboard, charts, and the query explorer to get instant attribution based on builder codes.

Learn more


What’s New: User Alerts

Get notified on Slack or webhooks in real time when high-value whales visit your app with the new User Alerts.

Learn more


What’s New: Merkl Campaign Attribution

You can now see if users have participated in a Merkl.xyz campaign and filter users by specific campaign IDs.

Learn more


Reading List

  • How to Fix Tokens by Brian Flynn . Link

  • Jevons’ Paradox Is Coming for Finance by Noah Levine . Link

  • The Great Repricing by Spencer Bogart. Link

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