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Profile Search, Cohort Analysis and Cross-Subdomain Tracking

Insights to help you learn, build, and scale onchain.

Onchain Growth Insights by Formo

March 30, 2026

gm, builders! Here’s your roundup of this week’s onchain insights.

Highlights:

  • What’s New: Wallet Profile Search

  • What’s New: Cohort Analysis

  • What’s New: Cross-Subdomain Tracking


You can now search and explore wallet profiles from the Formo dashboard, even if they haven’t visited your app.

Learn more


What’s New: Cohort Analysis

The AI-powered Insights page now includes cohort analysis. Uncover which acquisition channels drive the highest retention, which early actions predict long-term engagement, and which behaviors signal churn before it happens.

Learn more


What’s New: Cross-Subdomain Tracking

The Formo Web SDK (v1.28.3) now tracks users seamlessly across subdomains, from your marketing site to your app and docs, with accurate attribution and automatic cookie migration to prevent double-counting.

Upgrade to the latest SDK version to get started.

Learn more


Reading List

  • The Neobank Landscape by Blockworks Research . Link

  • Why Wall Street Is Moving on Chain by Jason Rosenthal . Link

  • 501 Sources of Real-World Yield: What Gets Tokenized Next by Maria Shen . Link

  • Investing in User-Owned Technology: 26 Opportunities in 2026 by Avichal Garg, Curtis Spencer, Ken Deeter, Maria Shen, Ren . Link

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