Onchain Growth Insights by Formo — Learn industry best practices about data, analytics, and product growth in web3. Formo makes analytics and attribution simple for crypto so you can focus on growth. — Page 7

What is Wallet Intelligence?

Blockchain analytics has moved past simple transaction tracking on public explorers. Today, onchain teams seek deeper product insights into user behaviour so they can win in the hypercompetitive DeFi and crypto landscape. That's where wallet intelligence comes in. By connecting wallet addresses to behaviour patterns, teams can unlock powerful growth levers that drive product decisions and fuel sustainable growth. This guide explores what wallet intelligence is, how it works, and its practical...

Mastering Web3 Marketing: 9 Essential Strategies

Marketing a Web3 or crypto project presents a unique set of challenges compared to traditional marketing. The audience is different, the platforms are new, and the rules are still being written. For onchain builders and teams, success isn't just about having a great product; it's about building trust and a strong community from day one. These elements are central to any effective Web3 marketing effort. Without a clear understanding of your users and what drives them, even the most innovative ...

Web3 Product Marketing: Your Complete Guide to Onchain Growth

Web3 product marketing operates by entirely different rules than traditional marketing. While Web2 marketing relies on centralized platforms, paid advertising, and customer data ownership by corporations, Web3 product marketing centers on community ownership, token incentives, and onchain behavior tracking. Traditional marketing playbooks fall short when users are pseudonymous, regulations are evolving rapidly, and communities drive product adoption rather than corporate campaigns. The explos...

Introducing Multi-Factor Authentication and the Sustainable Crypto Marketing Guide

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• Web3

Learn about Web3 Event Analytics, Web3 CRM, and more

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⭐️ Audience Intelligence for Segments, Preventing Sybil Attacks, and Measuring Growth Onchain

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⭐️ Formo Startup Program, User Segments and Export CSV

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⭐️ Formo Partner Program and Wallet Intelligence Upgrades

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⭐️ Advanced Filters, Wallet Messaging & 40+ Metrics to Power Web3 Growth

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⭐️ Webhooks, Wallet Messaging, Wallet Scores to level up your Web3 growth

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Top Web3 Analytics Tools for Onchain and DeFi Apps

Teams building DeFi protocols and crypto applications face fragmented blockchain data, wallet pseudonymity, and complex privacy trade-offs that traditional analytics tools simply can't handle. Having a unified Web3 analytics stack isn't just helpful—it's critical for measuring growth, understanding attribution, and improving user experience. Without proper insights into both offchain marketing efforts and onchain user behavior, teams operate blindly in an increasingly competitive ecosystem. T...

The Definitive Guide to Web3 Product Analytics and Retention Tools

The Web3 ecosystem requires a unique approach to product analytics compared to traditional Web2 applications, necessitating specialized tools and strategies to understand user behavior and enhance retention.Introduction to Web3 Product AnalyticsWeb3 product analytics signifies a shift in measuring user behavior, merging onchain blockchain data with offchain interactions for a comprehensive view of the user journey. This approach allows teams to leverage blockchain signals that reveal genuine ...

Web3 Product Management: The Complete Guide for Onchain Teams

The shift from traditional web2 to web3 product management represents more than just adopting new tools—it's a fundamental reimagining of how products are built, launched, and sustained. While the goal remains creating exceptional user experiences, web3 product management operates in a world where communities co-own products, data lives across multiple blockchains, and success is measured by network health rather than just engagement metrics. A successful web3 product strategy prioritizes com...

Web3 Product Marketing: Your Complete Guide to Onchain Growth

Web3 product marketing operates by entirely different rules than traditional marketing. While Web2 marketing relies on centralized platforms, paid advertising, and customer data ownership by corporations, Web3 product marketing centers on community ownership, token incentives, and onchain behavior tracking. Traditional marketing playbooks fall short when users are pseudonymous, regulations are evolving rapidly, and communities drive product adoption rather than corporate campaigns. The explos...

How to Grow a Web3 Audience Organically: X, Farcaster, Discord and Onchain Analytics

Learn how to build organic reach for your Web3 project on X, Farcaster and Discord. Discover content strategies, community engagement tactics and onchain analytics to measure real ROI.

Web3 Audience Insights: The Complete Guide to Understanding Your Onchain Users

Web3 builders face a fundamental challenge: traditional analytics tools like Google Analytics can't see onchain transactions, whilst blockchain data lacks the context of user behaviour. This disconnect leaves teams building in the dark, making product decisions without understanding who their users really are or how they behave across the full user journey. This guide explores how modern onchain teams are solving the audience insights puzzle by unifying web2 and web3 data. You'll discover pra...