What's New: Improved Attribution, Referrer Breakdown, and Conversion Windows

December 1, 2025

gm, builders! Here’s your roundup of this week’s onchain insights.

Highlights:

• What’s New: Breakdown by Referrers

• What’s New: Conversion Windows

• What’s New: Improved Attribution Accuracy

• Web3 Weekly Recap

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What’s New: Breakdown by Referrers

You can now see a breakdown of your metrics by referrers, making referrer attribution more accessible than ever.

Learn more

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What’s New: Conversion Windows

You can now specify a conversion window for your funnels. The conversion window is the time period during which the funnel steps must be completed.

Learn more

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What’s New: Improved Attribution Accuracy

We’ve made significant improvements to attribution accuracy.

You can now view attribution data with the greatest accuracy and data quality, together with support for first-touch and last-touch attribution out of the box.

Learn more

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Web3 Weekly Recap

• Ethereum Ecoystem Overview by Jason Chaskin . Link

• Ethereum Roadmap in 30 mins by Vitalik Buterin. Link

• Crypto Marketing Trends & Predictions by Emily Lai Link

• Web3 Operational Security 101 by Opsek . Link