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Extra Usage, Smarter Ask AI, Top Channels, and Mobile Attribution

Insights to help you learn, build, and scale onchain.

Onchain Growth Insights by Formo

April 20, 2026

gm, builders! Here’s your roundup of this week’s onchain insights.

Highlights:

  • Extra Usage

  • Ask AI Gets Smarter

  • Top Channels

  • Click IDs for Paid Attribution

  • Install-Time Mobile Attribution

  • Reading List


Extra Usage

Workspaces with a payment methodcan now go above their plan’s MAU limit without missing any data.

This means growing projects no longer lose data during a spike, and teams don’t need to keep upgrading mid-cycle to keep tracking users.

Overages are billed as a one-time charge at the end of the cycle, and you can set a monthly spend cap so there are no surprises.

Learn more


Ask AI Gets Smarter

A big batch of Ask AI improvements landed this week.

One of the key prominent improvements is that Ask AI can now answer product, SDK, and API questions by searching and citing the exact doc pages it used, instead of bouncing you to the docs.

Click on the button ‘learn more’ to view other improvements.

Learn more


Top Channels

Referrers, UTMs, and other properties are now grouped into marketing channels like Organic Social, Paid Search, Direct, Referral, and Email, so you can see traffic composition by channel without having to bucket domains yourself.

Learn more


Click IDs for Paid Attribution

The Web SDK now captures and persists click ID parameters from landing page URLs alongside UTMs, so paid traffic from Google, Meta, TikTok, LinkedIn, Reddit, and X is attributed correctly to the campaigns that drove it.

Twelve vendor parameters are supported including gclid, gad_source, gbraid, wbraid, dclid, fbclid, msclkid, yclid, ttclid, twclid, li_fat_id, and rdt_cid.

Learn more


Install-Time Mobile Attribution

The React Native SDK now automatically captures install-time attribution from:

  • Google Play Install Referrer API on Android

  • Apple AdServices on iOS

This means you can see incoming traffic source fields (utm_source, utm_medium, utm_campaign, and friends) to your mobile app.

Learn more


Reading List

  • Things we’re excited about for consumer crypto in 2026 by Social Graph Ventures . Link

  • The Ethereum Security Subsidy Program by Ethereum Foundation . Link

  • Searching for Safe Vaults in DeFi by alerex.eth. Link

  • The .fi Files: A Field Report on DNS Hijacking in DeFi by Web3Sec . Link

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