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Lifecycle Settings, At Risk Lifecycle, x402, MPP, and Unique Visitors

Insights to help you learn, build, and scale onchain.

Onchain Growth Insights by Formo

June 8, 2026

gm, builders! Here’s your roundup of this week’s onchain insights.

Highlights:

  • Lifecycle Settings

  • At-Risk Lifecycle

  • x402 + MPP for Profiles API

  • Unique Visitors

  • Reading List


Lifecycle Settings

Lifecycle thresholds are now configurable per project from your project settings page.

Defaults like “Power user = 5 active days in last 30 days” don’t fit every product, so you can now tune the windows for New, Returning, Power user, At Risk, Churned, and Resurrected lifecycles to match how your team defines engagement.

New At Risk Lifecycle Stage

You can now see a new At Risk lifecycle stage that flags previously engaged users whose activity has slowed but who haven’t fully churned yet.

At Risk is the right lifecycle to retain them with an intervention campaign before they’re gone for good, and it surfaces consistently across the Users page, Lifecycle reports, and wallet profile labels.

x402 + MPP for Profiles API

The Profiles API is now reachable by AI agents over two onchain payment standards: x402 (Base) and MPP (Tempo). Agents pay 0.05 USDC per request with no API key required.

This unlocks pay-per-call agent access to wallet enrichment for builders shipping autonomous AI experiences.

Unique Visitors

Formo now tracks Unique Visitors, equivalent to GA’s Active Users. Unique Visitors counts distinct anonymous_ids over the selected period, deduplicating across sessions and days.

This gives you a clean top-of-funnel KPIs alongside wallets, transactions, and revenue, and a like-for-like comparison with the visitor metric most teams already report from web analytics.

Learn more


Reading List

  • A year inside agentic payments: the uncomfortable truth by Jessy . Link

  • The tokenization boom in 7 charts by a16zcrypto . Link

  • State Of Token Markets by Delphi Consulting, Neel, Ashwath Balakrishnan . Link

  • 3 product-market fit patterns working right now by a16zcrypto . Link

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