Start typing to search this publication.
Onchain Growth Insights by Formo logo Onchain Growth Insights by Formo
Open menu
Onchain Growth Insights by Formo logo

Subscribe to Onchain Growth Insights by Formo

Get new posts delivered straight to your inbox.

Performance Improvements

Insights to help you learn, build, and scale onchain.

Onchain Growth Insights by Formo

May 11, 2026

gm, builders! Here’s your roundup of this week’s onchain insights.

Highlights:

  • Performance improvements

  • Last-touch attribution for funnels

  • Funnel and Flow public API endpoints

  • Reading List


Performance improvements

We’ve completed significant performance improvements across the platform, including:

  • Wallets

  • Transactions

  • Top pages

  • Top sources

  • Funnels

  • Flow charts.

Learn more


Last-touch attribution for funnels

Funnels now support last-touch attribution as a first-class breakdown option, letting you credit the most recent source, campaign, or referrer before a user converted.

This complements first-touch attribution and gives growth and marketing teams a clearer view of which channels are actually driving conversion at the moment of action, rather than only the channel that introduced the user.

Open any existing funnel and toggle the attribution type to last-touch to see how your numbers shift. Learn more in the Funnels documentation.

Learn more


Funnel and Flow public API endpoints

Funnels and Flows are now available through the public Query API, so you can pull conversion and user-journey data programmatically into dashboards, notebooks, and downstream systems.

The OpenAPI spec has been updated alongside the new endpoints, making it easy to generate clients and explore the schema. If you build internal tooling on top of Formo, point your scripts and integrations at the new endpoints.

See the API overview for more.

Learn more


Reading List

  • Noncustodiality Is Not a Philosophical Question. It’s a Security One by Merlin Egalite . Link

  • Collapsing DeFi’s Risk Premium by Leuts.eth . Link

  • We raised a $2.2B crypto fund by Chris Dixon (az16crypto) . Link Link

  • When Abstract Becomes Concrete by Spencer Bogart . Link

Subscribe to Onchain Growth Insights by Formo

Learn industry best practices about data, analytics, and product growth in web3. Formo makes analytics and attribution simple for crypto so you can focus on growth.