October 13, 2025
gm, builders!
Here’s your roundup of this week’s onchain news and growth insights.
Highlights:
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Multi Factor Authentication & Private Identity Verification with Self
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User Lifecycle Analysis for Web3
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Sustainable Crypto Marketing
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How Permute Used Formo to Drive Product Growth
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Web3 Weekly Recap
Formo’s Multi-Factor Authentication (MFA):
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Adds an extra layer of security to your workspace.
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Verify user identity through additional steps beyond the initial login.
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Self is the leading digital identity infrastructure for Web2 and Web3.
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With Self, you can allow users to prove their identity seamlessly and privately in Formo Forms.
The Web3 user lifecycle provides a powerful framework to understand and optimize the entire user journey, from their first interaction to becoming a loyal advocate. Segmenting users by their lifecycle stage (new, returning, churning, etc) allows web3 product and marketing teams to target specific user groups with product features and growth tactics designed to activate them.
Projects that rely solely on airdrop farming and quest platforms see user retention rates plummet within weeks of their TGE. Meanwhile, protocols that focus on genuine product-market fit and sustainable growth are building lasting communities that survive market downturns.
With Formo, Permute transitioned from assumptions and guesswork to data-driven growth. The Formo platform provided the audience intelligence and analytics they needed to effectively acquire, convert, and retain users.
Web3 Weekly Recap
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What happens when markets become computers? a16zcrypto . Link
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Low-risk defi can be for Ethereum what search was for Google. Vitalik Buterin. Link