"Even the smallest person can change the course of the future.” – Lady Galadriel

In this firth installment of Pioneering a Regenerative Stack, we turn our focus from digital infrastructure to dirt-under-the-nails impact. Over the series we've explored how regen communities can raise capital and coordinate – from the collaborative staking experiment of Squad Staking to the grant distribution via The Allo Alliance, and the reputation-building fun of GreenWill. Now, Green Goods ties it all together in the real world. It’s where our regenerative stack meets the soil – the moment when keystrokes inspire seedlings.

Green Goods is built on the belief that small local actions – a volunteer clearing invasive weeds, a neighbor planting a tree – can add up to global impact when we give them the recognition (and rewards) they deserve. In short, Green Goods is a simple app with an ambitious goal: make grassroots conservation visible, verifiable, and funded.

As a cornerstone initiative of the Dev Guild, Green Goods has been shaped from the beginning by a passionate, experienced team. Coi spearheads on-the-ground implementation and product strategy; Marcin drives business development and early-stage UX; Nansel crafts branding and graphic design; Marcus leads UI development; Alex handles app engineering; and I oversee the project, guiding software architecture and overall direction. Together, we're turning collective vision into tangible ecological impact.

From day one, we designed Green Goods as a builder and user friendly dApp. The core idea is straightforward: empower those doing biodiversity work on the ground (community gardeners, reforestation volunteers, urban greening crews) to easily document their efforts and get recognized for it.

Built as a Progressive Web App (PWA), Green Goods runs smoothly on mobile browsers with a native-app experience, ideal for users busy planting saplings rather than troubleshooting tech. After all, nobody wants to juggle clunky software while holding a shovel!

We're optimizing for a few things:

• Frictionless Onboarding - We use social logins and account abstraction (via Privy + Pimlico under the hood) so that users can sign up with an email or Google account. They immediately get a crypto wallet/account without even knowing it. This gasless onboarding means no confusing wallet setup or seed phrases, gardeners can start using the app in seconds.

• Data, Not Drama - Along with photos, Gardeners log a few key metrics depending on the task. For example, kilograms of weeds removed, number of trees planted, or amount of biomass composted. We avoided making this too tedious – just enough data to be meaningful.

• Localization - To serve diverse global communities, we’ve implemented Spanish and Portuguese translations, with the easy ability to add additional languages through a straightforward JSON configuration.

• Offline & Sync (In Progress) - We know many garden sites are literally off the beaten path (and off the grid). While the current version is online only, we’re actively exploring offline mode caching so users can record work in remote areas and sync later.

These enhancements all guide gardeners intuitively toward our core workflow, encapsulated neatly in three simple steps: Media, Details, and Review (MDR).

Continuing our commitment to simplicity and user-friendliness, Green Goods ensures that documenting gardening actions never interrupts the flow of important work. Inspired by the effortless experience of capturing and sharing moments on social media platforms such as Instagram, Snapchat, and TikTok, we've created our own streamlined three-step flow: Media, Details, and Review (M.D.R.). Think of MDR as our friendly, simplified take on traditional Monitoring, Reporting, and Verification (M.R.V.) processes a fun yet credible way to capture real-world ecological impacts.

• Media – Just like quickly snapping a moment for your Snapchat story or capturing a TikTok video, gardeners easily take clear, focused images of their completed tasks. These images highlight key features — like plant structures, branches, and leaves — providing visual proof that allows garden operators (and eventually, AI tools) to confidently verify and approve the recorded work.

• Details – Inspired by the ease of adding captions or hashtags on Instagram, gardeners then effortlessly input relevant quantitative data (e.g., plant species, quantity, and measurements) along with any qualitative notes such as feedback, observations, or challenges encountered during the process. We've intentionally kept data entry concise, making sure gardeners spend more time planting than reporting.

• Review – Similar to how you briefly preview your posts before sharing them with friends, gardeners quickly review their submissions to ensure accuracy. This step is crucial because once submitted, the documented action becomes a permanent, publicly verifiable record on the blockchain transparently showcasing their regenerative impact.

The M.D.R. flow ensures every garden action is documented swiftly, accurately, and enjoyably, turning everyday regenerative work into verifiable, rewarding contributions.

In the second half of 2025, we’re launching an exciting pilot of Green Goods with Greenpill Chapters across the globe on Celo. Our goal is straightforward yet powerful: to deeply understand how communities use Green Goods in diverse environments and to ensure we're building exactly what users need not just what we imagine.

Participants in this initial pilot span diverse ecological and cultural contexts, including chapters in Brazil, Dominican Republic, Koh Phangan, Uganda, Kenya, Nigeria, and New York City. These vibrant communities represent a wide range of garden types — from productive farms to conservation and restoration sites — ensuring that Green Goods is tested across different real-world scenarios and user needs.

We're also strategically deploying the app on the Celo blockchain to leverage its rapidly growing regenerative finance ecosystem. With notable projects like the Regen Network recently migrating to Celo, this choice positions Green Goods perfectly to integrate and synergize within a thriving network of environmentally focused projects and initiatives. Common Impact Data Standard being progressed by Regen Coordination can be a standard Green Goods follows for reporting activities completed in the app and thus offload the need of gardeners to manually create the activity report.

By placing user feedback and direct engagement at the heart of our development process, the Green Goods pilot isn’t just an app test, it’s a collaborative effort to refine a tool that will tangibly amplify grassroots regeneration globally.

At the top layer of the regenerative stack, Green Goods does more than normalize impact data into GreenWill; it acts as a powerful capital formation tool by enabling tokenized ecological impact generated through biodiversity work. This enables the creation of Hypercerts and Ecocerts, digital certificates that funders can purchase to offset environmental metrics or support public goods.

• Hypercerts - Hypercerts are simple yet innovative primitives that allow environmental impact to be tokenized and divided into shares. Within Green Goods, a season of work involves an initial assessment, the execution of on-the-ground work, and a final report — all bundled into a hypercert that captures the entire impact lifecycle. Ownership of shares is distributed among gardeners, the community, and Green Goods itself. Funders can then swap tokens such as ETH or USDC for these shares, thereby providing financial resources to sustain and scale ecological projects. This mechanism aligns incentives and transforms impact into liquid, tradable assets, boosting both transparency and funding efficiency.

• Ecocerts - Building upon the hypercert concept, Ecocerts focus on specific ecological metrics — like carbon sequestration or biodiversity enhancement — offering a refined certification suited for targeted environmental outcomes. By standardizing these metrics on-chain, ecocerts enable precise impact tracking and facilitate the growing demand for credible, verifiable green assets.

• Hedera Guardian Platform - To ensure robust provenance and transparency, Green Goods can integrate with the Hedera Guardian Platform. This platform enables the minting and management of ESG (Environmental, Social, and Governance) and SDG (Sustainable Development Goals) aligned tokens on Hedera’s fast and secure Hashgraph network. Starting with attestation-based tokens, Green Goods can mint environmental asset tokens that represent verified ecological contributions, bridging grassroots actions to global ESG markets with auditability and trust.

As Green Goods captures and tokenizes tangible environmental impact, the regenerative stack is poised to connect these achievements with increasingly sophisticated capital formation mechanisms. This next phase dives deeper into the world of tokenized environmental assets, expanding how impact can generate meaningful financial support and form sustained capital.

At the heart of this evolution are blockchain-native primitives like Juicebox and Revnets. These protocols offer flexible frameworks for communities and projects to raise, manage, and distribute funds transparently and efficiently on-chain. By integrating with these tools, Green Goods can help communities convert verified impact into flowing capital that sustains and scales their efforts.

But innovation doesn’t stop there. The regenerative stack is designed to also interface with traditional capital formation approaches — whether through grants, impact investments, or emerging ESG financing models. By bridging Web3-native tools with conventional finance, the stack can unlock new funding channels, amplifying regenerative action far beyond isolated pockets.

(Checkout the next installment: Capital Formation: Turning Impact into Sustainable Revenue.)