China's consumer dynamics remain strong.

Communication/New Ports Unit (micro-public xlgg-sina)

China is undergoing a process of economic restructuring, with a middle-income group of 300 million people, which will only grow steadily in the future, with high demand for quality of products and services in the middle-product, with an increase in consumption as a corollary and, in turn, the creation of a chain of economic and high-value industries, which will not be changed by a time of economic slowdown or weakening of consumption.

At the present time, there is a risk of a slowdown in the inland economy and an increasingly complex external environment, which is clearly critical to stabilizing the economy, in addition to introducing liquidity into the market and strengthening infrastructure, to stimulate consumption. The Central Bank has stabilized the economy at all levels, including through monetary and fiscal policies, and has also been more active in steering bank lending to promising and well-functioning small and medium-sized enterprises, thereby reducing the misconception of the return of the country and further preventing systemic risks and stabilizing employment. The objective effect of the policy is to enhance consumer confidence and to increase the intensity of domestic consumption.

In the first 10 months of 2018, the total retailing of social goods amounted to $309.8 million (peoples of popular currency), an annual growth rate of 9.2 per cent, slightly higher than projected by 9.3 per cent, a total retail of social goods of $355 million (peoples of popular currency), an annual nominal increase of 8.6 per cent and an increase of 9.2 per cent in the Sun market. The highest increase in consumption data over the past year was 10.3 per cent in September 2017, compared to 8.5 per cent in May 2018, with an average growth of about 9.4 per cent. The drive for consumer growth has become uncommon, with external variability and complexity this year, coupled with higher base figures.

There is no doubt that the internal sale of vehicles and handicrafts has been fatigued, with annual setbacks in the first 10 months, which is absolutely noteworthy, while the inland property market is lagging, the price of buildings has increased, and the resulting wealth effects and consumption capacity have been eroded, while the future economic outlook will be cautious, leading to a more conservative consumption attitude, which is the main reason for the slowing down of consumption. However, the situation is not uncontrollable, and there is no indication that the dynamics of consumer growth will disappear.

The past two-11 network acquisitions, with a total transaction of 21.35 billion, have grown by 27 per cent annually. While growth has slowed, it has been better than expected. This shows that consumer activity is still active and that demand for daily supplies remains strong even when high-end consumer sales are under pressure. Overall, the economic performance in October was generally smooth and steady. Recent waves of measures to inject liquidity into the market, together with tax deductions and larger tax cuts, are the correct way to effectively enhance consumer confidence.

China is undergoing a process of economic restructuring, with a middle-income group of 300 million people, which will only grow steadily in the future, with high demand for quality of products and services in the middle-product, a trend of consumer upgrading, which in turn will contribute to the formation of economic and high-value industrial chains, which will not be changed by a time of economic slowdown or weakening of consumption. China’s consumption continues to be strong, with a number of negative market shares this year, as well as a number of consumer units such as Leening (2331.HK), high-seas retail (6808.HK) and horse (2319.HK) and so on, as long as they insist on quality, valuing brands and dedicated market development, they can eventually go out in markets that are constantly open and upgraded.

(The authors of this paper present: Graduated from the Hong Kong University’s Department of Economics, with 20 years of experience in stock-market analysis, knowledge of risks and opportunities in the city. In addition, he served as a chief analysiser for a local elite dedicated to local small and medium-sized units. Present Director of Research, Royal Securities (Hong Kong) Ltd., in Hong Kong’s Radio, Television and Correspondence Review Port Unit. (b) The situation in the Democratic Republic of the Congo;