What is Web3 Marketing?

Web3 marketing is community marketing, you’re marketing with the community, to the community and everyone benefits from the successes or failures of the marketing campaign, either in the financial sense of a token or in the increase of quality in the community." Source "VoiceDAO"

It's not just evolving; it's revolutionizing the way we see and think about the Internet. Web3 Marketing is more than just websites and search engine optimization(SEO).

Web3 enhances the user experience by providing rich and interactive advertising opportunities throughout one of the main pilars of web3 - COMMUNITIES. With Web3, marketers will be able to provide a more efficient strategy and advertise their products to the right Customers (shall we call them partner/members)

And Why?

  • 1 - Marketers will have access to many different sources of information which will affect their purchase decisions - all the information will be on-chain.

  • 2 -The advanced user experience capabilities of Web3 marketing will allow marketers to dive into a whole new world full of innovation in advertising and marketing.

  • 3 - Web3 tools such as NFTs, Metaverse and tokenization are opening up a new way of marketing products and services. Brands like Nike and Adidas are already at the forefront of web3 marketing and large sums of their revenues are already coming from the new marketing opportunities that web3 brought to us.

  • 4 - Web3 marketing is about building meaningful relationships with the customers and creating partnerships that benefit everyone involved. It's time for businesses to stop thinking of customers as a number in a database, but instead... a Community.

  • 5 - Decentralized apps called dApps will compete with web2 Social Medias with the likes of Facebook and Instagram and there would be no centralized authority of the users' data due to the decentralized structure of Web 3 - users won't be directed to ads by alogrithms neither bothered by email campaigns they didn't request. Instead, they will pick up the ads they'd like to see!!

  • 6 - Web3 Marketing will bring more trust and transparency within their Community/Customers base, providing accurate information in the blockchain that will allow businessses to better audit their marketing results and make assertive/effective decisions. It's a win-win for everyone.

  • 7 - In the web3 world reviews of the community and product are going to be on-chain, so the Businessses needs to worry not only about the product but also about the community.