Ángel GonzálezAdidas: An Identity Brand
In my teens, the first pair of name-brand sport shoes I ever got were Adidas’s legendary Rome model. Since then, Adidas is a brand that has always been part of my life, perhaps because it’s the one I’ve identified with most over the course of nothing less than five decades now. And this was not due to any functional or rational advantage. Rather, the tie has always been an emotional one, and it has stood the test of time. When I worked at mass-market advertising agencies (specifically, at the...
Ángel GonzálezA new Twitter. The creative destruction.
Just a couple of weeks ago there was a widespread feeling that this network was going down the drain: messages of farewell from tweeters, posts with the addresses of users on other social networks and channels, invitations to meet in alternative forums, like Mastodon, major advertisers ceasing their activity on Twitter until further notice, etc. Well, now it seems that, for the time being, Twitter is still alive and kicking, and that some of the concerns about the network are being addressed ...
Ángel GonzálezApeDocs: A Web3-based Community of Healthcare Professionals
One of the first, most active groups in the early days of the Web2 were health professionals, especially doctors. Spanish MDs like Fernando Casado, Ana González Duque, Rafael Bravo, Enrique Gavilán, María José Alonso, Rafael Timermans, Vicente Baos, Salvador Casado, Julio Mayol, etc. were already present in the Spanish healthcare blogosphere, and with their Twitter accounts back in 2008, paving the way for the rest of us. Thanks to them, many of us learned to understand and were attracted to ...
Founder & CEO of Ideagoras Branding in the web3 age
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Ángel GonzálezAdidas: An Identity Brand
In my teens, the first pair of name-brand sport shoes I ever got were Adidas’s legendary Rome model. Since then, Adidas is a brand that has always been part of my life, perhaps because it’s the one I’ve identified with most over the course of nothing less than five decades now. And this was not due to any functional or rational advantage. Rather, the tie has always been an emotional one, and it has stood the test of time. When I worked at mass-market advertising agencies (specifically, at the...
Ángel GonzálezA new Twitter. The creative destruction.
Just a couple of weeks ago there was a widespread feeling that this network was going down the drain: messages of farewell from tweeters, posts with the addresses of users on other social networks and channels, invitations to meet in alternative forums, like Mastodon, major advertisers ceasing their activity on Twitter until further notice, etc. Well, now it seems that, for the time being, Twitter is still alive and kicking, and that some of the concerns about the network are being addressed ...
Ángel GonzálezApeDocs: A Web3-based Community of Healthcare Professionals
One of the first, most active groups in the early days of the Web2 were health professionals, especially doctors. Spanish MDs like Fernando Casado, Ana González Duque, Rafael Bravo, Enrique Gavilán, María José Alonso, Rafael Timermans, Vicente Baos, Salvador Casado, Julio Mayol, etc. were already present in the Spanish healthcare blogosphere, and with their Twitter accounts back in 2008, paving the way for the rest of us. Thanks to them, many of us learned to understand and were attracted to ...
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TL;DR
• What is a blockchain
• 10 characteristics of web3
• 8 applications and services that are already transforming all sectors
A blockchain is a distributed database that stores a record of assets and transactions on a peer-to-peer network. Essentially, it's a public ledger of who owns what and who manages what.
Transactions and records are secured with cryptography, and the transaction history is stored in data blocks that are later grouped together using cryptographic keys.
This creates an immutable record of all network transactions, which is copied on every computer that uses the network
Full nodes validate transactions through a consensus mechanism - PoW or PoS - without the intervention of a central authority.
This technological architecture has made possible, since 2020, the emergence of the third iteration of the internet.
Here are 10 characteristics of web3 to understand the foundations of this new revolution:
Sovereign Identity & Ownership
Allows individuals to control and manage their own identity data securely and autonomously, without relying on third parties, with the guarantee that the data stored on the blockchain is secure and immutable.
Decentralization - Disintermediation
The technology allows transactions to take place directly between network participants, without the need for centralized intermediaries.
Trustless
Transactions and interactions between different parties occur without the need to trust a central entity or authority to control and validate the process.
Trust is placed in the code.
Permissionless
Anyone can join the network and participate in validating transactions without the need to obtain prior permission or authorization from any centralized entity.
Privacy and Security
The use of cryptographic techniques, such as private and public keys, allows network participants to have control over their own information and maintain the privacy and security of their transactions.
Zero Knowledge Proof - ZKP
Allows verification of information without having to reveal the information itself.
Useful for protecting the privacy of participants and allowing transactions or records to be made without revealing sensitive information.
Composability
The ability to mix and match pre-existing software components of the network (as if they were lego pieces) allows blockchain developers to create more complex and advanced solutions.
Portability
Allows digital assets to be used in different contexts and applications; for example, the portability of my followers, content, and data from one decentralized social network to another within the same blockchain protocol.
Interoperability
To move digital assets between different blockchains without restrictions.
It also helps to reduce transaction costs, increase efficiency, and improve accessibility for users Solutions like @Polkadot or @Cosmos allow this.
Smart Contracts
Allow for the automation and guaranteed execution of agreements and transactions between network participants without intermediaries when certain pre-established conditions are met.
All of these features lay the foundation for the development of web3 applications and services that are already transforming all sectors: 👇
dApps
DAOs
Tokens: financial, governance, social-utility
NFTs
IP Certificates
POAPs
DeSo
In future entries, I will address each of these applications and services In the meantime:
Learn
Experiment (even by making mistakes)
Iterate
Generate new knowledge with your own experience
Share it with the world
TL;DR
• What is a blockchain
• 10 characteristics of web3
• 8 applications and services that are already transforming all sectors
A blockchain is a distributed database that stores a record of assets and transactions on a peer-to-peer network. Essentially, it's a public ledger of who owns what and who manages what.
Transactions and records are secured with cryptography, and the transaction history is stored in data blocks that are later grouped together using cryptographic keys.
This creates an immutable record of all network transactions, which is copied on every computer that uses the network
Full nodes validate transactions through a consensus mechanism - PoW or PoS - without the intervention of a central authority.
This technological architecture has made possible, since 2020, the emergence of the third iteration of the internet.
Here are 10 characteristics of web3 to understand the foundations of this new revolution:
Sovereign Identity & Ownership
Allows individuals to control and manage their own identity data securely and autonomously, without relying on third parties, with the guarantee that the data stored on the blockchain is secure and immutable.
Decentralization - Disintermediation
The technology allows transactions to take place directly between network participants, without the need for centralized intermediaries.
Trustless
Transactions and interactions between different parties occur without the need to trust a central entity or authority to control and validate the process.
Trust is placed in the code.
Permissionless
Anyone can join the network and participate in validating transactions without the need to obtain prior permission or authorization from any centralized entity.
Privacy and Security
The use of cryptographic techniques, such as private and public keys, allows network participants to have control over their own information and maintain the privacy and security of their transactions.
Zero Knowledge Proof - ZKP
Allows verification of information without having to reveal the information itself.
Useful for protecting the privacy of participants and allowing transactions or records to be made without revealing sensitive information.
Composability
The ability to mix and match pre-existing software components of the network (as if they were lego pieces) allows blockchain developers to create more complex and advanced solutions.
Portability
Allows digital assets to be used in different contexts and applications; for example, the portability of my followers, content, and data from one decentralized social network to another within the same blockchain protocol.
Interoperability
To move digital assets between different blockchains without restrictions.
It also helps to reduce transaction costs, increase efficiency, and improve accessibility for users Solutions like @Polkadot or @Cosmos allow this.
Smart Contracts
Allow for the automation and guaranteed execution of agreements and transactions between network participants without intermediaries when certain pre-established conditions are met.
All of these features lay the foundation for the development of web3 applications and services that are already transforming all sectors: 👇
dApps
DAOs
Tokens: financial, governance, social-utility
NFTs
IP Certificates
POAPs
DeSo
In future entries, I will address each of these applications and services In the meantime:
Learn
Experiment (even by making mistakes)
Iterate
Generate new knowledge with your own experience
Share it with the world
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