Bringing SWEETS 2 to life took 2 years.
I’ve gone through four different living situations, grown in every category of my artistry and taken a deeper look at myself than ever before.
The project grossed 6.0 ETH across 770 editions – in the middle of a bear market!
Not bad considering I accidentally closed the mint a day early!!! Sorry prospective FOMOers!
Here’s how it unfolded.
SWEETS 2 was dropped in three chapters, Florida, Georgia, and Tennessee. It’s the first album to be released as open editions on Sound, and the first one to feature 30-second songs.
Each chapter covered a different part of the story of the album, and were released as 3 day open editions minting on both Sound and aly.works.
This has been an experiment in community-led rarity, and has given me valuable insights to take into the web2 rollout.
You can read more about SWEETS 2 in my last article.
https://mirror.xyz/imaly.eth/FO89wBSKTcdhkJG5d1oXREbIAE1DlUR3oYQlbiLRo9Y
SWEETS 2 saw 5 different companies working together to bring the release to life.
Huge thanks to all the teams that have been involved.
To Sound, who formed the foundation for it and made the process of changing my artist name seamless.
To Bonfire, who worked through numerous drafts and notes to bring the final site to life.
To 402HQ, who shipped badges, multiple track mints and viewer profiles specifically for my livestreams.
To Bello, who generated the eligibility list for +240 collectors that could receive airdrops.
To Spinamp, for the custom theme and for being my favorite place to listen to my Music NFTs.
https://twitter.com/roadtoaly/status/1628189068873068544?s=20
And finally to Ziggy Ziggy Music, who covered the project when I first released.
Collectors were entitled to one airdrop per-song that they collected from the ROAD singles. If they collected all 7 ROAD songs, they would be airdropped a full set of all 12 songs from SWEETS 2.
171 airdrops were claimed by 45 collectors of the 7 ROAD TO SWEETS 2 singles.
It was important to me to bring value to the collectors who had supported the ROAD drops, and this format made it so that collectors were proportionally rewarded for their support.
In the middle of Chapter ii, I called up Crittie, Michael DiVestea and CXY and came up with the idea to reward top collectors of SWEETS 2 with the opportunity to co-executive produce a song from my next project, “Goodie Bags”.
Executive Producers will be:
Voting on which artist I’m going to be collaborating with
Hear that song at all stages of creation
Give creative feedback
Be credited as “Executive Producer”
I’ve always enjoyed allowing my supporters into my musical process. This experiment’s going to be the biggest point of access my collectors have ever had into my process.
At the 500 mint milestone, 10% of the gross profits of SWEETS 2 (0.6 ETH) was unlocked to sweep the collection floor.
Sweeps will be decided in my collector chat, and will be taking place over the next few weeks.
https://twitter.com/roadtoaly/status/1627367491080011777?s=20
It was important to me that SWEETS 2 be interesting on multiple levels.
Musically, visually, and also in experimentation on-chain.
Pulling off the first Open Edition album on Sound has been a process of a lot of adaptation.
We’ve had to roll with the punches a fair amount through this process.
Chapter iii ended a day early. Cooper and I were egregiously rugged on our big recap Twitter Space.
There’s been a lot to overcome, but somehow it’s been an extremely seamless and successful project.
My biggest takeaway was the importance of doubling down on myself.
So many people told me that I was reaching too far, and half of the time I would reach out to people about this project.
I was told that nobody would collect 30-second songs, or that the market was too bad, or that the goals we’d set going into this project were too outlandish.
Good thing we didn’t listen to them!
I can’t take all the credit at all, the list of people that were essential to this moment is a long one. I’m just grateful SWEETS 2 has come to mean something to people outside of just me.
Myself and the six new Executive Producers will be releasing “Goodie Bags” in the coming months. There’ll be a whole host of things to figure out and boundaries to push.
Special thanks to Cooper Turley for project managing and elevating this drop in all the right ways, and to Ramie Charaani for fixing my mistakes at many points along this road.
If you missed out on minting SWEETS 2, the songs are all available on secondary now.
Make sure you get them fast, SWEEPS 2 is around the corner.
If you want to get involved, hop in my collector chat.
There’s plenty more to come - and I couldn’t be more excited to bring Aly to the world with a bang.
Love,
Aly** **
https://guild.xyz/aly-collectors-chat
Original Tweet blast
https://twitter.com/roadtoaly/status/1624128651192315904?s=20
Original Mirror article
https://mirror.xyz/imaly.eth/FO89wBSKTcdhkJG5d1oXREbIAE1DlUR3oYQlbiLRo9Y
The Executive Producer Game
https://twitter.com/roadtoaly/status/1627733554842210304?s=20
Road to Sweets 2 Mirror Article
https://mirror.xyz/imaly.eth/hz4e60_xDvt4Ub2ZecG5WCOzHFDSa2yPX9miVTgGXa0