You are a net producer when the content you create is consumed for more time than you spend consuming content yourself. The level up from there is when the content you create is consumed at a faster rate than you are living (i.e. if I get two one-hour podcast plays per hour).

The level beyond that is when all of the content you have created has been consumed for more time than you have been alive in all. Assuming an 80 year life that is about 700,000 hours. Consider that Joe Rogan gets about 6 million plays DAILY... so many lifetimes of consumption.

Of course, the goal should not be just to occupy as much of people's time as possible. The goal should be to fill it with quality content which contributes value in some way -- knowledge, inspiration, entertainment. Don't just be a net producer. Be a positive net producer.

A positive net producer is a net producer whose content on average is more valuable to the average consumer of the content than the average value of all other content that consumer consumes. Of course, this is not something practical to be measured, but it is something I think about.

You are a net producer when the content you create is consumed for more time than you spend consuming content yourself. The level up from there is when the content you create is consumed at a faster rate than you are living (i.e. if I get two one-hour podcast plays per hour).

The level beyond that is when all of the content you have created has been consumed for more time than you have been alive in all. Assuming an 80 year life that is about 700,000 hours. Consider that Joe Rogan gets about 6 million plays DAILY... so many lifetimes of consumption.

Of course, the goal should not be just to occupy as much of people's time as possible. The goal should be to fill it with quality content which contributes value in some way -- knowledge, inspiration, entertainment. Don't just be a net producer. Be a positive net producer.

A positive net producer is a net producer whose content on average is more valuable to the average consumer of the content than the average value of all other content that consumer consumes. Of course, this is not something practical to be measured, but it is something I think about.