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Since I left my home country at 17, I've always had the strong belief that anyone should be able to work from anywhere in the world. It’s not just a belief; it’s the guiding principle behind everything I have built so far.
What’s even more interesting is how the internet keeps reshaping what it means to have a job. We’ve seen that with the rise of content creators, and I think we’re about to see it again with something new.
A simple question I’ve been asking myself lately is this: What’s the next profession that doesn’t exist yet, but will soon become mainstream?
The rise of content creators over the last decade has been one of the biggest shifts in work. We spend more time than ever on social media and consuming digital content, and this has fueled the explosion of YouTubers, TikTokers, Podcasters, Livestreamers and writers on platforms like Substack. Some of these people make a living from it, while others do it as a hobby. But what’s clear is that this profession only became possible because the internet democratized publishing.
Anyone with an internet connection can now create content, build an audience, and monetize it. That’s a huge shift.
So what’s next? I think we’re on the verge of seeing something just as transformative: the rise of Market Creators.
Just like the internet democratized publishing, blockchain is democratizing market creation.
When people talk about blockchain in the context of internet history, they often say "Read, Write, Own." The idea is that blockchain enables peer-to-peer transfers of digital assets, unlocking a new kind of economy.
But IMO, ownership is overrated.
The truth is, people don't care much about their ownership in the reality. (at least for now) It's extremely rare to face situations where people can feel the importance of having ownership by themselves like being forced to give up account handles etc.
That's why from the point of consumer perspective, the biggest use case of blockchian at this moment is still trading.
But this year, some of the crypto products I used and my experiments thought me something new.
First, Pump.fun
Some people hate it as another memecoin launchpad but it focuses on very interesting feature & UX: User Generated Market Creation
In under a minute, you can create a new memecoin from your phone. No complex setup—just a name and an image, and you're done. It focuses on memes rather than people like social token. So, you can create one every time you find a funny internet meme, and the market cap is hard-capped at $69k. That cap creates scarcity and drives bots and traders to your new coin, you can feel that your market is real. It’s so simple, yet it taps into something powerful: the ability for anyone to create a new market so easily.
Second, NightMarket.
NightMarket is a prediction market for on-chain games. One weekend, my favorite on-chain game was in the middle of a big guild battle, and I really wanted to create a market around it. I kept submitting market requests on Polymarket Discord, but no response at all.
So, I've just decided to build it myself and with Lib ,we shipped it within 2 days. And instantly people placed bet for more than $1100 in total, even thou the game has less than 300 players at that time! I was so shocked how easy it is to create new market using blockchain.
Creating a new market by yourself and see people trading on it; this is a totally new experience & value creation that almost no one outside of crypto space has ever experienced before. Yet, they'll go crazy once they discover it just like Youtube, Podcast and Livestream.
My thesis is simple: Just as the internet democratized publishing and allowed people to make money creating content, blockchain is democratizing the creation of markets. In the near future, far more people—beyond memecoins, NFTs, or crypto insiders—will start making money by creating markets of their own.
Next week, we're launching our first experiment based on this thesis: A market creation app for predicting new hit songs.
Not like other projects in the crypto space, we'll start with feedback from the real people outside of crypto space. Let's see how it goes.
kohei.eth
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