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Instagram is a closed social network, while Zora is an open protocol where anyone can publish, collect, and sell content on the blockchain. What you upload to Zora isn’t just a post — it’s a mint that lives forever on-chain.
Think of your profile as your digital studio. Every piece you publish contributes to your reputation as a creator.
Ask yourself:
Do I want to showcase my work as an artist or designer?
Am I looking to monetize my pieces through NFTs?
Do I want to collect works from others and support the community?
Clarity about your purpose will guide what you post and how you present yourself.
There’s no single algorithm in Web3. Your audience could include collectors, fellow creators, DAOs, or newcomers exploring digital art. The more you understand who they are and what they value (limited editions, creative process, NFT utility), the easier it is to connect.
Bio: explain briefly who you are, what you offer, and how people can support you.
💡 Pro tip: Along with keywords like NFT, generative art, or limited editions, state your role. Say whether you’re a Creator, Investor, or Both so visitors immediately understand your place in the ecosystem.
Zora isn’t about uploading and waiting. Comment on other works, collect pieces, and join collaborative drops. Reciprocity is a big part of Web3 culture.
Unlike traditional platforms, everything you create in Zora remains on-chain. Plan how your portfolio will evolve, and review your bio, links, and collections periodically to make sure they reflect where you’re at now.
Bottom line: The recipe for an irresistible profile is still clarity, coherence, and value — but Zora adds ownership and community. A strong profile not only attracts attention; it builds trust and opens doors across the Web3 ecosystem.
Leonor
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