Zora launched with a simple but powerful idea: let creators tokenize their content.

- Every post automatically generates 10 million of the creator’s own tokens, meaning the creator already has a position in their coin without putting in capital.

- If liquidity and trust flow into that content, the token gains value and the creator monetizes directly from their work.For creators, this is exciting—it turns likes and posts into collectible assets. They’re no longer dependent on a Web2 algorithm, but on their own community, the trust they build, and the market that forms around their work.

The conflict comes from memecoin traders. - They see Zora as a new casino: profiles go viral, tokens pump quickly, liquidity is pulled out, and accounts get closed. From there comes the criticism: “Zora is centralized, because it decides who gets to stay.”

The reality is more nuanced. What Zora centralizes isn’t money, but content. To function as a true social network in Web3, Zora has to moderate posts—blocking scams, spam, or harmful material. Without that layer of control, it wouldn’t work as a social space at all.

There’s also a psychological effect created by Web3’s structure: since everything costs money, traders perceive moderation as a threat. But in truth, Zora is only moderating content. The fact that posts are monetized can feel like an extra barrier, but it doesn’t mean content can’t be bought, collected, or traded. Zora only controls what gets published, not how much anyone buys or sells.

This slows down short-term growth, because it frustrates pure speculators. But in the long run, it could create stability by showing that the platform is built for the creator economy, not just for quick casino-style pumps.

In the end, Zora isn’t a memecoin slot machine, and it isn’t a perfect decentralized utopia either. It’s a bridge: it brings content creation on-chain, accepting the unavoidable tension between total freedom and minimal moderation. The real value doesn’t come from promises of fast returns, but from trust, community, and creator consistency. .