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CoOwn Growth Studio x Ponder: Building on Success with Social Predictions

A Case Study in Sustainable Community-Led Growth

Lior

Lior

Building on Proven Success

Following two highly successful campaigns with CoOwn Growth Studio (read about our first campaign here), Ponder chose to partner with the studio again for the launch of their innovative Social Predictions feature. This continued collaboration demonstrates the tangible value and trust built through previous engagements, where the studio helped drive significant user adoption and community engagement for Ponder's Q&A tools.

The Challenge

Ponder aimed to revolutionize community engagement with their Social Predictions feature, allowing users to predict crowd opinions with real stakes. The platform needed:

  • Strong initial adoption

  • High-quality prediction content

  • Engaged user base from launch

  • Community-driven sustainability

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The CoOwn Growth Studio Advantage

1. Curated Expertise

The studio assembled a team of 9 Farcaster natives bringing:

  • Deep platform understanding

  • Proven community engagement track records

  • Diverse user experience perspectives

  • Strong network effects

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    [Image: Screenshot of kickoff call showing the engaged CoOwn team members in discussion]

2. Rapid Ideation & Feedback Loop

In a single high-energy kickoff session, the team:

  • Generated 50+ prediction poll ideas

  • Provided comprehensive UX feedback

  • Suggested strategic platform improvements

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Comprehensive Product Analysis

The studio members demonstrate exceptional engagement and attention to detail. A notable example is the in-depth product analysis provided by one of our members, showcasing the level of commitment and expertise the studio brings to each campaign.

[Image: Screenshot of the detailed product feedback document]

Real-Time Product Testing & Refinement

The team delivered detailed insights across multiple dimensions:

  1. User Experience Optimization

    • Wallet connection flow improvements

    • Optimal poll duration recommendations

    • Mobile experience enhancements

  1. Feature Enhancement Recommendations

    • Community-gated polls

    • Results visibility improvements

    • Strategic currency defaults

  2. Platform Stability

    • Frame compatibility optimization

    • Interface refinements

    • Performance improvements

Strategic Content Development

The studio demonstrated deep platform understanding through:

  • Question design optimization

  • Community engagement mechanics

  • Balance of official and user-generated content

  • Long-term sustainability planning

Campaign Timeline & Execution

The campaign followed a structured, multi-phase approach demonstrating the studio's comprehensive support throughout the product launch:

Phase 1: Preparation & Ideation

  • Members engaged in independent ideation of prediction poll questions

  • Focused on creating high-engagement, community-relevant content

  • Logistics - members experienced with opening a new Privy wallet through the app, debugging and getting their wallets seeded with initial funds

Phase 2: Product Introduction

  • Founder-led walkthrough of new features

  • Technical demonstration of the platform

  • Initial feedback collection

Phase 3: Collaborative Brainstorming

  • Group ideation session generating 50+ poll ideas

  • Community-driven question refinement

  • Collective ranking of poll questions for maximum impact

Phase 4: Live War Room Engagement

  • Real-time poll creation and participation

  • Cross-engagement among members

  • Immediate feedback loop with development team

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Phase 5: Ongoing Support (Current)

  • Three weeks of continuous participation

  • Regular feedback collection via shared spreadsheet

  • Direct communication channel with founder

  • Iterative improvements based on user experience

This structured approach ensures founders receive maximum value through:

  • Comprehensive product testing

  • Sustained community engagement

  • Iterative feedback loops

  • Real-world usage insights

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Inside a CoOwn Growth Studio Campaign

Here's how our campaigns deliver value throughout the process:

  • Members independently develop ideas for prediction polls

  • Kickoff call with founder demo and feature walkthrough

  • Group brainstorming session generating 50+ ideas

  • Collaborative ranking to identify top-performing content

  • War room session with live posting and engagement

  • Real-time product feedback collection

  • Three weeks of ongoing participation and founder interaction

  • Campaign wrap-up and results analysis (in progress)

All in all, the group kept engaging with predictive poll way after the campaign technically ended, and have been a leading force and getting the product used by hundreds of users on the ecosystem

Key Differentiators

1. Curated Community Impact

  • Carefully selected members with proven expertise

  • Strong network effects within Farcaster

  • Genuine investment in product success

2. Structured Approach

  • Organized feedback collection

  • Systematic testing methodology

  • Clear communication channels

  • Actionable insights delivery

3. High-Energy Execution

  • Rapid ideation capabilities

  • Active participation

  • Real-time problem-solving

  • Community momentum building

Ongoing Impact

As the campaign continues, CoOwn Growth Studio's value is evident in:

  1. Rapid product iteration based on expert feedback

  2. Growing platform engagement

  3. Community-validated feature roadmap

  4. Strong foundation for sustainable growth

The CoOwn Growth Studio Difference

This third successful collaboration with Ponder demonstrates our unique ability to:

  1. Provide immediate, high-quality feedback through curated expertise

  2. Accelerate product launches with engaged community support

  3. Deliver strategic insights for sustainable growth

Those who create value, get value back!

Like in any other CoOwn Growth Studio campaign, we track contributions and reward those who participate and create value:

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Snapshot of this campaign splits

Conclusion

While we are still working to conclude the campaign, initial signs show amazing results.

Running 3rd time campaign with a repeated partner tell a ton. and we're happy to be a long term partner with the projects we support. LFG!

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Campaign metrics and final results pending completion.


Ready to accelerate your Web3 product launch? Visit app.covariance.network/coown-growth-studio

or reach out on https://warpcast.com/lior

LiorFarcaster
Lior
Commented 3 months ago

Lots of learnings and insights from Farcon but one that hit me hard is that as high signal high quality the Farcaster community is, that comes with a huge disadvantage Since everyone are so capable, we are all (I'm including my self in this sin) trying to push our own thing As much as I came with a stated goal to find collaborators, it feels like if you really wanna find ppl to build with you, better find them outside of this community.

kompreni 🚂Farcaster
kompreni 🚂
Commented 3 months ago

@macedo lets fix this! we need matchmaking on fc...

Filipe MacedoFarcaster
Filipe Macedo
Commented 3 months ago

this could connect nicely with other insight that I got...builders are also super early adopters. how can we help each other out more by trying each others products? maybe the matchmaking could tap into that...we should be each others first users

LiorFarcaster
Lior
Commented 3 months ago

i'd love to implement this feature on @productclank. for my own need + for any builder launching on PC Actually that was a feature @dwr.eth suggested i consider when we met in Farcon Top believers in products could also be early adopter that help test, try and provide feedback to a newly launched product

jp 🎩Farcaster
jp 🎩
Commented 3 months ago

so true. and users also. maybe the users of what we build here also need to come from the outside

LiorFarcaster
Lior
Commented 3 months ago

That's probably best cause after all we are just 25K-50K DAU here.... not enough to build a business around

LiorFarcaster
Lior
Commented 6 months ago

CoOwn Growth Studio x Ponder: Building on Success with Social Predictions. Another fun campaign is being wrapped up. How I know it i was successful? * @cogs Studio members (myself included) have continued to engage with social predictions way after the campaign ended * Numbers speak for themself - almost 1000 user signups and 80% wow growth. Thanks to everyone taking part, thanks @chriscocreated for making it such a success and being a great partner, and @cojo.eth for partnering with the studio for the 3rd time I think the studio is closely getting ready for it's next phase...

CoOwn Growth Studio x Ponder: Building on Success with Social Predictions