Previously, we discussed the growth strategy that can be implemented by liquid staking projects after Ethereum’s Shanghai Upgrade. Can it apply to general staking projects? In this article, we continue to explore the strategy for rapid growth.
The massive Arbitrum airdrop has attracted the attention of a large number of Web3 players, followed by people’s analysis of its ecology and project development. Its TVL grows nearly 90% within 30 days, which is quite impressive.
Of course, technology and opportunity are the key factors. For example, the article “Alpha Track | Vela Exchange: A Dark Horse in the Derivatives Track” by Cabin Crew stated the following factors of Vela Exchange’s success:
The threshold for participation is low when using USDC as the underlying asset
Supports one-click conversion of cross-chain funds into USDC to deposit VLP, which is flexible
Provide a wider range of transaction targets and more opportunities to use
The heat brought by Arbitrum airdrop also contributes to the fast growth of Vela Exchange
The picture below shows the USDC pledge data collected by DeFiLlama in the past 30 days:
From March 1st to March 7th, the USDC in Vela Exchange increased significantly and continues to grow, followed by another major growth from the 14th to the 16th. Comparing the project itself with the factors of the external market environment, the author found that the growth strategy of the project itself is:
From March 1st to 7th, Vela Exchange held a grand staking competition and set up a huge reward of $10,000 USDC for the first place winner. As of the 7th, the staking amount of the first place on the chain has exceeded $2.3M, and the total TVL of Vela Exchange has entered the top 3 on Arbitrum. Similar campaigns include:
We can see that the marketing strategy is still a key part of user growth. However, during the implementation process, projects often face the following problems:
Planning — Lack of professionals; the task is designed too difficult
Execution — Limited exposure; complex process monitoring, cumbersome data statistics, error-prone reward distribution
Effect — Transparency is questioned; Participants are limited to a certain group; cannot reach out to the right users; there are many robots; the users won’t use the product after the campaign
How to solve that?
Tools make a difference. Tools can help solve any difficulties, and the same is true for market growth. Search “Marketing + Events Tools” in the competitive Web2 and you’ve got a ton of options to choose from. Among them, Hubspot, ActiveCampaign, Campaign Monitor, and Gleam can solve the dilemma of campaign planning.
Taking Gleam, which is often used by Web3 projects, as an example, we can see the earth-shaking impact that such tools can bring:
Planning — There are very complete templates for users to choose from. Using Gleam to plan a campaign does not require a very professional person, you only need to be familiar with the platform template and match tasks according to the target users.
Execution — The completion of the task is detected by the system itself, from user monitoring to winning user selection, without manual operation. At the same time, the background is equipped with a data analysis panel, which allows projects to understand the overall status.
Effects — Automating the payout model can increase transparency and increase the credibility of the campaign. The system is equipped with a Google robot recognition system, which guarantees the authenticity of users to a certain extent.
In addition, the task platform itself has a large number of users.
In short, the emergence of task platforms can provide projects with easy-to-organize, automated, transparent, and reproducible marketing campaigns, which can better promote brand exposure and user growth, so it is quickly welcomed by various Web3 projects. The author retrieved #Giveaway on Twitter, counted the data within 24 hours, and found:
The market share of Gleam is impressive.
*The above is the 24-hour statistical data. Please refer to the real-time data.
Gleam has already met the needs of growth. Why did other tools such as those listed in the above table appear later? Galxe, which was founded in 2021, has a monthly activity (5.17M) that has reached 43.23% of Gleam.
This is because Web2 tools such as Gleam cannot meet the requirements of tasks on the Web3 chain, such as NFT mint, Token Holder, and Trading. As a result, native tools such as Galxe, QuestN, and TaskOn have emerged to match the needs of Web3.
Based on such tools, Web3 projects can easily set up the following templates and functions:
1. Social media task template
2. Off-chain task template
3. On-chain task template
4. Reward distribution template
5. Other functions
The two functions of on-chain tasks and user qualification verification can assist projects to verify the on-chain data of participants, accurately reach the target audience, and the product usage.
The Vela Exchange’s staking activities can be done easily through the task tool even by non-professionals:
When a user logs in to the platform through the wallet to participate in the campaign, the automatic API verification system can monitor whether the user has completed the staking task through the address. After the campaign ends, the project can download the user data in the campaign, match the address with the staking amount on the chain to get the final winners, and upload it to the system for publicity.
The entire process, not only can reduce the time cost caused by manual statistics and avoid possible errors, but it also guarantees fairness and transparency and wins the trust of the users.
What’s more, the task platform can also be combined with “Loyalty”. For example, when holding a large campaign, the project can consider giving an NFT badge to participants who complete the task. This badge will become special proof for loyal users.
After passing the user qualification verification of the task platform, the users can participate in more campaigns and unlock higher-level rewards. In this way, the project can achieve growth and user retention and promote product usage.
The Web3 task tool platform is still free to use now. There is no reason not to choose a task platform to assist your growth!
