Web3 MKT Researcher
As the cryptocurrency market continues to boom, meme coin has become a force that cannot be ignored. According to CoinMarketCap, the top ten meme coins with the highest trading volume so far include Pepe, Dogecoin, Milady Meme Coin, Shiba Inu, Turbo, FLOKI, ArbDoge AI (AIDOGE), MongCoin, FourCoin, and MEMEME. Here are their market caps and 24-hour trading volumes:
It is worth mentioning that among these surging meme coins, AIDOGE, as the first meme coin on the Arbitrum chain, has provided important significance for the re-emergence of the entire meme coin market.
In this article, we will look closer at the marketing methods that AIDOGE has used to rise in the market and provide a reusable solution for more projects.
Before the surge of AIDOGE, ArbDoge took advantage of TaskOn, a marketing and promotion platform for Web3 projects, to create a joint giveaway, and successfully attracted many users’ attention.
The giveaway was launched on April 14, with the main purpose of expanding the brand influence and warming up for the subsequent launch of the AIDOGE Token. Therefore, when setting up the campaign, the project chose the social media functions provided by TaskOn, that is, following and reposting interactions on Twitter and joining the Discord group. At the same time, it provides 400 USDT rewards and chooses the lottery mode.
The low campaign threshold and high reward returns have successfully motivated nearly 4,000 users to participate.
In order to increase the exposure of the campaign and enhance the brand promotion, ArbDoge and TaskOn jointly carried out media promotion with the following outcomes:
This giveaway event undoubtedly played a key role and successfully attracted a large number of users. Users are incentivized to complete social media promotion tasks for a chance to win rewards. A large number of brand exposure, fission, and dissemination have laid a “mass foundation” for the surge of AIDOGE’s online launch.
After its launch on April 15, AIDOGE was quickly claimed in a short period of time, with more than 100,000 users.
Following the giveaway, in order to help AIDOGE to launch on OKX and enhance the brand influence again, ArbDoge chose to release OAT tasks on Galxe on April 22. One is to fill in a form to collect recharge information, and the other is a social media event.
After the surge in the market, ArbDoge’s first appearance on Galxe attracted 5.87K+33.31K participants, and its Twitter Impressions exceeded 409K. At present, ArbDoge is conducting several OAT campaigns on the Galxe platform, and the number of participants in some campaigns is as high as 30K+.
The above data proves the importance of campaigns like giveaways for Web3 projects, especially for start-up projects in brand exposure and user attraction. Among that, Web3 marketing tools and platforms play a vital role.
Therefore, since the surge of ArbDoge, a large number of meme coin projects and even other projects have chosen to create meme coin-related giveaways on various task platforms to enhance brand awareness and form a solid user base.
Take campaigns on TaskOn as an example,
And campaigns on Galxe,
Of course, in addition to the giveaways, market conditions and emotional elements also play a large role in the surge of meme coins. But it is undeniable that brand exposure has always been a worthy goal of the Web3 project — always ready to seize opportunities. Therefore, the strategy of meme coins this time can be reused by other Web3 projects at the same time.