What is the most popular event in Web3? I believe it must be airdrops that comes to your mind.

With the recovery of the crypto market, a variety of airdrops have also been launched by different projects. In this article, we’ll walk you through some of the most notable airdrops recently.

STEPN (Token)

STEPN took a snap of the holders of Genesis sneakers at 0:00 UTC on February 12 and sent Green Metaverse Token (GMT) airdrops to these holders directly. The holder of STEPN’s common sneakers could get an airdrop of 4000 GMT, while holders of its Uncommon, Rare, and Epic NFTs will be distributed 8,000, 16,000, and 32,000 GMT, respectively.

Blur (Token)

Blur is rolling out an airdrop of a total of 360 million BLUR tokens to eligible traders. According to the data from Dune Analytics, more than 92% of the BLUR token have been claimed so far.

OKX (Token)

A certain amount of OKB compensation will be airdropped for users whose BLUR arrived late in their accounts during a specific period of time. The compensation ratio is 500:1, and the upper limit of the compensation for each user is 500.

PUMA (NFT)

A total of 10,000 Super PUMA NFTs will be automatically dropped to NITRO holders at 10:00 am (EST) on February 22, of which 4,000 NFTs are available for sale at an initial price of 0.15 ETH.

Collab.Land (Token)

COLLAB, a governance token, will be airdropped to more than 2 million users on February 23. The airdrop will last for three months until May 23.

Actually, there are a large number of airdrops in the Web3 ecosystem every day, apart from what we’ve mentioned above. These airdrops, mostly of which are NFT airdrops, are mainly held by various Web3 startups.

Why are airdrops so popular? We need to have a look at the fundamental logic of product design, which is that users matter the most. In the Web3 field, airdrops are the most direct and cost-effective solution to attract users to learn, start to use, and continue to the product. In this article, we provide ordinary users with 3 approaches to getting engaged in these airdrop events timely.

1. Airdrop aggregator. Airdrop aggregator websites summarize the information about airdrops across all timelines and some websites even give tutorials on how to obtain airdrops. However, users should be careful about the authenticity of the information on these websites.

2. Airdrop KOL on Twitter. Airdrop KOLs post a large number of airdrop events on Twitter mostly by retweeting. The rewards of these airdrops are basically USDT. The airdrops promoted by KOLs can attract a large number of participants, while the mechanism for the lucky draw is not transparent to ensure fairness.

3. Web3 marketing platform. Web3 marketing platforms allow projects to create campaigns and design a variety of customized tasks and rewards, such as Token airdrop, white list establishment, and so on. Besides, Web3 marketing platforms aggregate the campaigns for users who are looking for airdrops.

Some of the best-known projects in this respect are TaskOn, Galxe, and Quest3.

TaskOn focuses on user growth and enabling project collaboration. It supports more chains (currently 19 major public chains including EVMs and non-EVMs) and rewards than other platforms. Moreover, TaskOn holds many joint events with other projects frequently. According to its latest monthly report, users have more chances to get rewards on TaskOn, with some users even winning 40 rewards in a month.

Galxe focuses on DID and user data. Galxe has a special process for KYC, which guarantees the security of events. However, due to KYC restrictions, startups are unable to create events on the platform, reducing the chances of users getting more airdrops to some extent.

Quest3 is another platform focused on user growth. Both projects and individual users can publish campaigns at no cost and without limitation, giving people more opportunities to receive airdrops. However, it currently only supports EVM chains, which limits the use of non-EVM chains.