FOR IMMEDIATE RELEASE
MAGENTA DAO ANNOUNCES NEW MENTORSHIP PROGRAM AND SHARES VISION FOR A DECENTRALIZED FUTURE IN STREAMING AND MEDIA
April 11, 2025
After an inspiring week of listening to powerful Twitter Spaces across Latin America, ranging from Ethereum Mexico’s chatting about ETH Cinco de Mayo Hackatown: May 1st-4th, 2025 to H.E.R. DAO Mexico on Monday, and the Arbitrum LatAm Ambassadors on Thursday, our team at MAGENTA DAO is more energized than ever. The momentum within the Latin American Web3 community is undeniable.
From my previous article this week talking about Time Pieces' Good News Show hosted by Rachel W (still my favorite Space after four years of listening to social audio broadcasts), to conversations led by some of the most forward-thinking minds in the Latin American region from Mexico to Argentina, this week reminded me exactly why I joined Web3 in the first place. It’s not just a technological shift, it’s continuing education, inclusion, and above all, hope. For many of us, it’s about building systems where creativity is valued and rewarded fairly.
With all this energy fueling us, we’re excited to step forward with a major announcement. Over the past few months, MAGENTA DAO has been quietly building in stealth mode, laying the foundation for a new phase of growth and community impact. Today, we’re proud to unveil the next step in our journey:
MAGENTA DAO MENTORSHIP PROGRAM
We are thrilled to introduce our Mentorship Program, aimed at students passionate about film and content creation, with a particular focus on animation in its early stages. We are actively onboarding students in Mexico, Colombia, Dominican Republic and Florida, and we’re inviting educators and institutions to review our proposal and provide feedback.
This is a living, evolving program and your insights are essential. We welcome private conversations and collaborations with schools to improve and refine the experience for students. Together, we can shape a program that genuinely supports and empowers the next generation of creators in Latin America.
MAGENTA DAO’s Mission and Vision
Mission Statement
"To democratize the streaming industry through blockchain technology by empowering both content creators and viewers. Our mission is to foster innovation, inclusion, and transparency in media production and distribution enabling creators to directly benefit from their work, while giving the community a voice in platform governance."
Vision Statement
"To become the leading decentralized platform for content streaming breaking down barriers between creators and audiences. We envision a world where creative work is rewarded fairly and accessibly, driven by community-led governance that promotes diverse and independent media landscapes across the globe."
As we open this new chapter, we want to make one thing clear: MAGENTA DAO is not just a platform, it’s a movement. A community dedicated to reimagining how media is made, shared, and valued. We are learning together, building together, and uplifting the next generation of talent across Latin America and beyond.
We’d love to hear from you. If you’re interested in contributing feedback or learning more about our mentorship program or long-term vision, feel free to book a call with us. We also encourage you to follow MAGENTA DAO on Warpcast, the decentralized platform where we’ll be engaging and compensating our community.
We’re just getting started—MAGENTA DAO is here, and we’re building with purpose.
I’ve always said that people only get old when they stop learning; so I’m not getting old, just getting wiser.
Today, I joined the Time Pieces weekly Twitter Space: The Good News show hosted by Rachel W, and my mind was blown by all the valuable insights. I’ve listened to her shows before, and after four years of listening to various Twitter Spaces, hers remains my favorite. Why? Because I always walk away feeling like I’ve just listened to a group of seasoned professionals at an executive level. No disrespect to the many Millennials and Gen Z creators, some of whom I do listen to from time to time and who offer great content but I personally can’t handle high-pitched or overly animated voices for too long, especially when I’m listening through my AirPods. That’s just me.
Today’s session was so good that I had to share it in two different group chats I'm in: 1 with my fashion colleagues, 2 with my childhood friends both full of Gen Xers (with a few late Gen Xers in the fashion group). I also sent the recording to my Millennial daughter, who’s in a creative field but doesn’t usually make time to learn about AI. That’s how impactful the conversation was; it reminded me why I joined Web3 in the first place.
What originally drew me to Web3 was the steep learning curve. Let’s call it what it really is: continuing education. People often refer to YouTube as a kind of university and while the content is definitely there, staying motivated to consistently search for and absorb it can be a challenge. So, as silly as it might sound, if you can find a Twitter Space for just one hour a week that gives you solid takeaways, then by all means, make time for it; I'd recommend The Good News Show. During COVID, I listened to the Bankless guys a lot, they do a great job onboarding people into the world of crypto.
I’ve found tremendous value in listening to strangers talk about emerging tech, and the knowledge I’ve gained feels priceless. With that said, I’m sharing the link to the Time Pieces Twitter Space here where you can listen to the recording. If you're interested in AI, web3 or have children, I think you'll find it just as interesting as I did.
Sincerely,
@lawrenceroman
CC one of today's guess: @ohnahji
Tune in for fresh takes, optimism-fueled updates & a few surprises.
This week, we’re diving into AI with special guest @ohnahji, exploring how we can build more equitable tech systems.
x.com/i/spaces/1eaKb…
20
"Zero by Nature"
All Birds Open Sourced Toolkit
I had the pleasure of working with Joanna Williams, Founder of Since Tomorrow, some time ago when she was a director for Kenneth Cole and I was with Apparel Production, I have been following her LinkedIn updates closely for the past 3 years or so. She consistently provides daily macro analysis on the shifting consumer spending habits, particularly the impact of Shein, Temu, and TikTok on the fashion and retail industry.
For those who don’t have time to conduct their own research, follow her! Joanna’s updates offer a fresh perspective, highlighting how conventional fashion retail has undergone a seismic shift over the past five years due to mobile apps, while top fashion executives continue business as usual, especially ignoring content creators.
For me, it’s mind-boggling to see reports of TEMU spending $2 billion on Facebook ads in 2023 while losing $6 per order. How can other brands possibly compete?
Just last week, I came across Walmart’s latest predictions for 2025. The outlook is bleak, but one surprising insight stood out: their growth in the last quarter of 2024 came from consumers earning $100K or more, far from their typical customer base. This indicates that even affluent consumers are now seeking bargains.
When I read Joanna’s post yesterday: PREDICTIONS, which I'm quoting below for all to see, I felt compelled to share some thoughts based on her post and also quote some of her most impactful statements while adding some notes of my own:
"If you don't organize around real time trends + community you won't have a business in 3 years"
Most conventional fashion & retail brands still don’t grasp the importance of community building, even as it becomes increasingly crucial. What is community? How does a brand build one? How can one track performance? Well, in simple terms: Blockchain helps!
"Less ads, more loyalty"
As I mentioned in my previous post, the pay-per-click advertising model is broken. Companies like Temu are dominating the narrative for the mass market, their ads appear 20 times more often than those of established brands. Meanwhile, brands are failing to properly reward their loyal customers. How does one track loyal customers? How does a brand rewards them? see above: Blockchain helps!
"The Gatekeepers need to be removed asap"
In response to my last post, someone I don't know (that's the beauty of open source) asked a question on my post and my response was to research open source, I explained that it’s time to understand how it works. Interestingly, this person mentioned Allbirds' open-source program M0.0NSHOT Zero, which I hadn’t heard of before. So I had to research and after some research, I discovered just how incredible it is.
I first learned about open source while working in web3, where it’s a common practice in coding. In fact, I’m currently collaborating with Alejandro Adon aka Wasabi a talented web3 developer who’s building a decentralized community to empower farmers, and he’s made his code open source so that anyone can replicate it. This approach aligns with what Joanna said about the need to remove gatekeepers, it's time to think outside the box literally, pay attention to new technology and research alternative ways of doing things.
Here’s the link to Allbirds’ M0.0NSHOT Zero program. Scroll to the third headline, "Sharing The Secret Sauce", and you’ll find their Recipe B0.0K, a 26-page open-sourced toolkit detailing how they created a net-zero carbon shoe. It’s an open invitation to the industry to copy their approach because, as they put it, "when it comes to reversing climate change, copycats aren’t just welcome, they’re essential."
It’s time for many executives to go back to the drawing board and realize that how we got here isn’t how we move forward. There was a time, when there were no websites, now every brand has a website but no loyal community. Pay per click is not the way.
Sincerely,
@lawrenceroman
ps> the image in the headline is from the All Birds website.
Joanna's original post:
PREDICTION
There will be an explosion of people joining the creator economy this year to build their brands
We cut 172,017 jobs in Feb, the highest monthly total since the pandemic
It was also the largest # of Feb job cuts since 2009
What did the kids do last time they were bored in the house, in the house bored?
This time they have world building tools where they don't have to show their face
We all know the federal jobs loss # was 62,242
But did you know retail was nearly 40k?
36% of 25-34 year olds r prioritizing personal growth over job search
And in what I believe is a completely related data point:
Dropshipping UGC content is up 132%
A staggering 1.6M people creating videos
At 16.3B views, it feels like a trend
The #1 country is America of course b/c see above stats
If u don’t organize around real time trends + community u won’t have a business in 3 years
Soon she’ll clone herself & send her bots to make her movies
Btw, we are launching 5 creator TV shows next week in stealth :)
You've got to be a stock trader open 24/7/365 just like the Nasdaq reported they would be this morning
Yesterday someone remarked I’m like the guy from "The Big Short"
Veeery appropriate b/c I 100% believe corporate digital illiteracy will kill U.S. retail
Everyone in the middle will be squeezed out b/c Silicon Valley will fill the internet with synthetic content & data and charge taxes b/c they own the infrastructure
In soccer, IDA Sports went from no NWSL players in 2023 to 11 in 2024 while TRIPLING revenues year over year in 2023 and 2024
READ THAT AGAIN
Harnessing AI isn’t just about technology - it’s about unleashing unprecedented potential/growth
Where Nike is trying to win at all costs, On connects w/a larger audience: regular people
On’s softer approach is tapping into the needs of Gen Z consumers like mental hygiene...
TikTok demonstrated a new way of shopping to the US retail and ecommerce ecosystem, but the job is far from done
The whole ecosystem is in early days and a ton of effort is needed to reach the same level of maturity as China
And it all comes down to the real time actions of the people who run the internet and commerce
Hint: the 90% of people who make all purchasing decisions
It can be difficult to make strategic decisions based on data when they are just personas split across a variety of platforms and not pulled into one central view to optimize
Scientists made a ‘Woolly Mouse’ in a quest to resurrect mammoths
Yet we lack a general-purpose framework to do resurrect retail
All of retail would do well to adopt Costco Wholesale's retail media strategy
Less ads... more loyalty
agentic AI only works if you know real people and their reel time needs
You are now competing not just against other brands and creators - but against
EVERY SINGLE PIECE OF CONTENT
Keep in mind China just released what they say is the "world-first fully autonomous AI agent" Manus...
The gatekeepers need to be removed asap