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This morning, I tuned into a YouTube Live hosted by Digital Fashion Week, and wow!! What a session. The event was a Masterclass titled "Design Smarter. Not Harder." It featured none other than Adriana Pereira founder of The Fabricant as the guest, arguably one of the most influential names in the digital fashion space today.
For those unfamiliar, The Fabricant is a pioneering digital fashion house based in Amsterdam, creating hyper-realistic, 3D garments that exist entirely in the digital world. Since 2018, they’ve been redefining what fashion means in virtual spaces; merging sustainability, self-expression, and cutting-edge technology. From collaborations with global brands to the development of AI-powered creation tools, their work offers a blueprint for where fashion is headed.
The session was moderated by Clare Tattersall, founder of Digital Fashion Week, which is quickly becoming a global hub for innovation at the intersection of fashion, technology, and Web3. With events in New York, London, and Paris, DFW is known for its hybrid runways, immersive exhibitions, and hands-on education for future-minded creatives.
What stood out to me in today’s session was the emphasis on creative efficiency: how designers can integrate AI, digital pattern-making, and 3D workflows to accelerate product development while expanding artistic potential. But this wasn’t just theory; it was a real, behind-the-scenes look at how The Fabricant operates and how designers of all levels can tap into these tools today.
As a sustainable fashion advocate and someone who was there when digital pattern-making software first emerged, I was especially excited to see how far the technology has come. What we’re witnessing now is the next evolution: from ideation, sketching, and digital draping, all in one seamless pipeline. You can even visualize how a garment will fall on a virtual body right after sketching, which revolutionizes the sample-making process by eliminating unnecessary waste both in fabric and time.
Of course, it’s not a perfect process for newcomers, but it's one that every designer should be carefully considering and researching. This is not just a trend, it’s a smart, scalable solution that will continue to evolve and make the designer’s workflow more fluid, precise, and sustainable. “Design smarter” isn’t just a tagline, it’s a necessity in today’s fast-evolving fashion industry.
I walked away feeling inspired, energized, and ready to explore the new creative possibilities this tech opens up. As an entrepreneur always researching emerging technologies, I was genuinely blown away. And as a consultant, I felt a responsibility to share what I saw because too often, mid-tier and small fashion businesses operate in silos, disconnected from tools that could radically enhance their work.
If you’re a designer, creative technologist, or just curious about where fashion is headed, I highly recommend checking out the session. The future of fashion isn’t waiting, it’s already here.
Sincerely,
🎥 Here’s the YouTube link:
The Fabricant website:
The Fabricant Intelligent Tools. Create Faster. Imagine Further. The Fabricant Intelligent Tools, are powered by AI, to accelerate your fashion workflow and elevate your brand creativity. From sketch to commerce in no time. Always the highest quality.
Digital Fashion Week New York website:
Lawrence Roman
Design Smarter, Not Harder: Reflections on a Game-Changing Digital Fashion Masterclass by @thefabricant @jenniffer @les @chrislarsc.eth @cartesse.eth @leaolmos.eth you might find this @paragraph super insightful, specially the youtube link at the bottom.
Gm gm! Check this out gents! @eduardmsmr @augustus1350
I will! Thank you so much for the heads up!🌹
You’ll like @m1ku I think !! Thanks for the share !
I’m sharing this with all my designer friends that’s how impressed I was with their demo, did u see the YouTube video?
Not yet (I’m in the middle of a move out) I’ve saved it in my likes Working on what is my biggest fashion project so far (my graduation thesis project) will share soon !! Definitely need connections like you, feedback from designers and people from the industry will be appréciâtes !!!
muchas gracias por compartir. y que recuerdos me trae the fabricant! old school. 500 $DEGEN
Gracias por los Degens! 🤙🏽🤙🏽 The joke is this is not our parents fabricant jejej I saw fabricant and dressX when they first launched, they were too digital for any real business use, I’m not sure what dressX is doing but the fabricant grew up, the way they incorporated Ai has great use case potential.
LFG
Si si si Dale!