How long is the new Chinese news agency, on 16 March, shut down the “cat” — such as the “bomb window” — in advertisements.

New China Press

A pause was suspended and a green advertisement was immediately screened; an advertisement consisted of around several closures and was locked into the next link without a clergy; and a sudden opening of the shopping software was opened by clicking on the application of an emergency change file.

The phenomenon of “hegemonic screens” and “ecstasy” swaps in bomb advertisements makes it difficult.

Experts indicated that such excessively recommended and closed window advertisements were illegal and seriously interfered with the regular use of the network by users. It was suggested that the regulation of window advertisements should be strengthened and that accountability should be placed on the platform.

Violent window flares, such as the “cradle” shift

Internet window advertisements are those advertised automatically when web pages, software, mobile phones App are opened.

In recent years, my country has been able to govern the advertising of windows on numerous occasions, and has enacted the Regulation on the Management of Internet Windows Information Transfer Services (Public Comments), etc., which makes it possible to regulate the management of window advertisements. Several interviewees told journalists that some of the larger browers and network applications had set a clear window advertisement to close the mark, some applications were made for several seconds in advance of the forthcoming advertisement, and users could be informed and closed in advance.

However, flare advertisements are still more widely available on the Internet, leaving users undisturbed.

• “No good customs”, with a logo “see cat”. Ms. Zhang, who had purchased members of a video broadcast platform, wanted to close the advertisement while watching a tranche, but closed down on a small scale, causing her to misrepresent her advertisement and move to the shopping software. Another interviewee told journalists that some of the Apped window advertisements were closed down on full screens, that users needed to follow their movement and that many hits could be closed.

• - “Nothing”, repeatedly closed. Ms. Chan, who is working on video clips on a regular year, is not overwhelmed by the advertisement of the window, saying: “When videos are broadcast in video clips, a window of flares will automatically stop and I will be hit again by a window.”

• Bomb window advertisements occur at the end of the computer screen and at the right lower corner, sometimes even simultaneously. Journalists’ statistics show that in less than five and a half hours, the frequency of window advertisements exceeds 20 times and that each advertisement will last for a long time if it is not closed by hand.

• - The “cradle” and misconceptions have led to a vicious shift. Ms. Chusei Yamada said that when some applications were opened, the page would often be automatically transferred to the downloading page of the play application and downloaded automatically. A careful look was made that the screen page had been marked by “ecstasy”. She did not feel that “the embarrassment of the start-up is not easy, and all the strangulations are cradle?”

• Many of the network friends have said that this “cradle” shift is increasingly taking place, with the need for editing documents to wait for other applications to be opened, carjacking, downloading without care, and advertisers are clearly drilling.

• The founder of the Asia-Pacific Network Legal Research Centre, Professor Liudong, Faculty of Law, Beijing Teachers’ College, believed that window advertisements were often charged according to the frequency of hits, advertising time or further user operations, and that there were continuing misconceptions, such as induced hits and malicious skirmishes, and that the above-mentioned acts should be combated with determination.

• Why is it so difficult to govern window advertisements?

• At present, the number of Chinese Internet users is over 1 billion, and window advertisements affect the Internet experience of every Internet user. Many indicated that the low cost of violation of window advertisements and the lack of clear criteria for their enforcement posed difficulties for governance.

• - The low cost and high yield of flare advertisements in violation of the law are important reasons for the persistence of multiple bans.

• Li Zhao, a lawyer at Beijing Yumkella, occupies the view that, according to the provisional Internet Advertising Management Scheme, penalties are often less than 300,000 yuan for the current pattern of flare advertisements, and fines are less than double those for advertising, which are difficult to punish and deter.

• - The lack of specific standards for law enforcement on window advertisements is not conducive to better law enforcement.

• A Leeian family engineer working on R&D in a browser company stated that, at the technical level, the discovery and preservation of evidence of irregularities in the advertisement of windows required a certain cost, but regulation of them was not impossible. He suggested that a number of well-established footprints could be made available to the site on a time-bound basis, that the browser level should be tested, and that it should be checked whether there was a clear closure of the window, and whether the frequency of the projectiles was too high.

• The Officer-in-Charge of the Network Regulatory Service of the Department of Market Supervision of the Province of Montsisi indicated that the relevant rules for the governance of window advertisements were still more general and that the expression “excessively recommended” was “marked” in the “science planning frequency”, etc., without a judgement criterion, affecting guidance. In addition, the main responsibility of the platform is not under pressure, and there are many irregularities in the advertisement of windows that make it more difficult to regulate.

• Greater regulation

• Typhoonial advertisements have given high priority to our relevant sectors. In December 2022, the Central Internet Office deployed a special operation entitled “Recurrence in the area of mobile Internet applications”, to comprehensively address the problem of multiple and inaccessible applications. The focus of the window is to set up false closures, jump-overs and to use misconceptions, misguided content, induce users to click or move to other links. In 2021, the Department of Safety and Security undertook a half-year Internet specialization exercise, which also included issues such as the introduction of fladen windows to mislead users of applications.

• The Regulation on the Management of Internet Windows Information Delivery Services also makes it clear that Internet window information providers should be consciously subject to social supervision, provide access to easy complaints and promptly address public complaints about window information delivery services.

• The Deputy Director of the Centre for the Study of Communication Law at the University of Political Law of China, Chusti, said that, under a number of strong rounds of governance, window advertisements were significantly curtailed. In the future, multi-dimensional efforts can be further enhanced through fine institutional rules, tight regulatory mechanisms, broad public participation and rational industry self-regulation.

• University of Central Finance