Source: Interactive News

The Chinese cosmetics industry is on the track of recovery.

The February Mercotics Data Tracking Report for the Caring Industry, published by UPU securities, shows that there has been a general return of cosmetics and cosmetics from various platforms in the near future. For example, GMV, a cosmetics, increased by 5 per cent in February in the east of Nanjing, with only a 6.24 per cent increase in cosmetics between January and mid-March.

According to data released by the National Statistics Office on 15 March, between January and February, the total retailing of social goods amounted to $776.7 million, an increase of 3.5 per cent. Of these, the total retail trade in cosmetics was $65.6 billion, an increase of 3.8 per cent over the same period, achieving the first positive growth since August 2022.

Obviously, the cosmetics industry has survived.

The most direct feedback on industrial recovery often comes from brands and consumers. According to data provided by the Inter-Agency Support Group, sales of the brand in January and February 2023 recorded a double-digit increase, with a positive growth posture shown by various sources on the line and below.

Nina indicated that, in order to catch up with rapid consumer recovery, the new central factory construction project of the parent company, the Beletani group, had recently been officially launched, with an annual yield of up to 5 billion.

In recent days, IBC has launched a series of well-known cosmetics branding initiatives. A question-and-answer exercise was conducted on the Mercotics White Bureau line and nearly 1,500 web-friendly responses were collected on microbo, red paper, station B, and knowledgeable platforms. The statistical results show that, with the full rolling out of social stadium, cybercauses have increased their willingness to buy, and are joying themselves as the main driving force of consumption.

Three years after the cosmetics industry has been filled with brown and hard water

Cosmetics have returned to manuscripts.

The interviewees in Jenan stated that: “After the moment, we will certainly want cosmetics, dressed in good clothes, to play.” Another interviewee from Shanghai, Littlechild, said: “A small objective this year is to continue to be commonality and to try more distinctive cosmetics in time of departure.”

However, consumer lifestyles are changing dramatically.

Chen stated that, over the past three years, he had become a habits of money, watching dozens of eyes in the home and, for the time being, not trying to buy new goods. As a result of the fact that most of her work is now performed by her home, the number of her use of cosmetics, anti-trust products is decreasing.

The cosmetics industry has experienced more unexpected changes and shifts.

After the outbreak of the epidemic in late 1900, many cosmetics companies experienced a decline in performance in the first half of 2020, capital outflows, and the market as a whole was plunged into decline. Until the epidemic stabilizes, the demand for cosmetics for social consumption rebounds in the second half of 2022.

The first of these storms is the indigenous cosmetics brand.

Home-based brand brand brands received four funding from 2020 to 2021, of which wheel C was completed in August 2021 to reach $300 million. The same is true for the branding of male audiences, with five rounds of financing completed in 2020 and 2021, with an overall value of over $400 million. The C咖, established in March 2021, completed a 100 million yuan renminbi in September 2012.

New consumer escalation trends received considerable market attention in 2018 and 2019, and domestic and foreign capital enthusiastically sought investment opportunities in cosmetics.

However, since the second half of 2021, there has been a rapid reduction in the number of financing cases for indigenous cosmetics.

Under large environmental shocks, demand for cosmetics consumption has declined significantly, and the financing of the entire indigenous cosmetics industry is more than ever. This can be summarized as follows: the lack of inputs for research and development innovation, too much reliance or replication of some rapid-potential elements, leading to a large number of cheap product replications, competitions converging over time and the sharpening of market competition.

In their interviews, the Røse team verbly stated that, on the one hand, there was a downward trend in consumption under the front line; on the other hand, new brands were broken down as rains and concentrated in low-end markets, with frequent “price wars” and reduced profitability.

Not only are national product plates, but the international cosmetics group is also faced with performance fluctuations.

The annual income of the Ya poetry Date declined by 4 per cent to $142.9 billion for the year 2020, but increased by 13 per cent and 9 per cent for the fiscal year 2021 and 2022. By the first and second quarter of 2023, performance declined by 11 per cent and 17 per cent respectively.

There are similar trajectory sites in the capital groups. Income declined by 18.8 per cent to S$920.9 million in 2020. By 2021, performance grew by 12 per cent to 10,052 million yen, and business profits increased by 178 per cent. In 2022, the growth in performance declined to 5.7 per cent, while the fall in business profits was 53.7 per cent.

The growth that has taken place since 2021 has largely benefited from the return of high-end consumption, which, owing to the lack of entry and exit, has been facilitated by the choice of consumers who have travelled abroad to purchase high-end products from domestic duty-free channels and by the loss of new maritime tax-free zones.

The upward trend in consumption has, on the one hand, contributed to the emergence of new indigenous cosmetics brands and, on the other, has allowed many consumers to begin to invest more in high-end international cosmetics brands.

But it is too high to succeed.

Like current brands, the cosmetics industry also chooses to maintain brand value through periodic pricing. The brands under the flag of international cosmetics groups have increased several times after the outbreak of the epidemic in 2020, but when the industry as a whole was further under pressure in 2022, consumers began to become increasingly sensitive to prices and to a enthusiastic decline in consumption. In addition, competition in high-end markets has increased as more local branders enter.

In interviews with individuals within a national cosmetics company, it was stated that international brands had been difficult to earn money. On the one hand, he feels the high demand of consumers for international brands and, on the one hand, he can be harassed by national product plates in youth groups. From a market marketing perspective, it is easier to talk about stories and to give consumers an impressive brand.

When the industry as a whole began its own rescue

Interestingly, when the high-endization tactics of the international cosmetics group are in cooling, indigenous brands are becoming more sophisticated in order to enhance competitiveness and integrity.