The global music industry has entered a mature cycle: recorded music revenue is approaching $30 billion in 2025, with over 750 million subscription users and streaming accounting for nearly 70% of consumption.
The sector has completed its transformation through globalization, high-frequency consumption, digitalization, and subscription models. Music has evolved from a one-time product into a long-term digital service, delivering stable scale, clear cash flows, and a proven business model.

Yet maturity is not the same as completeness. Three generations of content platforms (PGC → UGC → AIGC) have successively solved distribution efficiency, creation barriers, and supply scale — but all have left the same critical gap unfilled: a true asset layer.

The Core Pain Point: Music Lacks a Financial Backbone

• Investors can only buy equity in platforms, with no direct way to capture the long-term upside of individual music works.

• Creators remain tethered to platform rules; their income rarely matches a song’s full lifecycle value, and they cannot treat music itself as a financial asset for funding or long-term holding.

• Fans & subscribers pour in attention and money over years, yet stay stuck at emotional consumption — unable to share in a work’s lasting appreciation. Fan economies remain shallow, never evolving into true value co-creation.

Music is a multi-trillion-dollar potential market, yet it still lacks the underlying infrastructure to turn songs into divisible, priceable, tradable financial assets. This isn’t a technology shortfall — it’s a structural void.

The next decisive battle won’t be won by bigger catalogs or smarter algorithms. It will be won by whoever successfully brings music into the global capital system.

Melody’s Birth: The Inevitable Completion of the Asset Layer

Melody has one laser-focused mission:

To build the “asset layer” the music industry has always lacked — transforming music into on-chain assets that are divisible, priceable, and tradable, and integrating music fully into global capital allocation.

Melody is not another music app, nor a tool for better listening. It is infrastructure — specifically designed to supply the one layer the industry has never had: the asset and financial layer.

Its emergence is inevitable because:

• Digitalization, subscription models, and globalization are already complete;

• Only assetization and financialization remain missing;

• On-chain technology is now mature enough to enable per-second slicing, copyright wrapping, native liquidity, and real-time settlement.

Melody is not a concept — it is the logical next step as the music industry shifts from a “content distribution era” to a “value co-creation era.”

What Is Melody? A Complete On-Chain Music Asset Market System

Melody is a fully on-chain global liquidity platform for music assets, structured in three tightly integrated layers that form a closed loop from creation to circulation to settlement:

1. Asset Layer
   Songs are sliced per second, wrapped on-chain, and turned into divisible digital assets.
   Standardized access controls and copyright protocols ensure compliance and traceability.
   → Music ceases to be mere “audio content” and becomes a programmable financial instrument.

2. Market Layer
   Delivers native liquidity, instant trading, and continuous price discovery.
   Supports multi-tier participation (retail, professional investors, institutions).
   → Enables efficient circulation and genuine market-driven valuation — letting music assets trade like stocks or bonds.

3. Settlement Layer
   Maps real-world listening, social engagement, and membership activity into executable on-chain settlements.
   Features listen-to-earn mining, social mining, membership boosts, and external data oracles.
   → Listening generates income, sharing creates value — closing the incentive loop across the entire ecosystem.

Melody does not compete with existing streaming services; it complements them by giving every music work an independent financial life outside any single platform — aligning creators, investors, and fans on the same value curve for the first time.

Vision: Rewriting the Rules of Music Economics

Once music becomes programmable, financeable, and holdable as on-chain assets, the entire ecosystem transforms:

• Creators gain real agency: early monetization, funding, long-term holding for appreciation;

• Investors access a brand-new asset class: direct exposure to music RWAs and lifecycle yields;

• Fans evolve from passive consumers into co-creators and value partners — truly “raising” their favorite artists;

• The industry leaps in efficiency: fewer intermediaries, radical transparency, and trillions in unlocked dormant value.

Melody isn’t optimizing the music experience — it’s rearchitecting music’s ownership and value distribution logic.

Closing: This Is the Moment to Join the Music Asset Revolution

The music industry has waited long enough.

Melody isn’t hype — it’s the inevitable arrival of missing infrastructure.

When the next song you hear is no longer just a melody, but a holdable, tradable, collectively appreciating on-chain asset, music will finally enter its true financial era.

Join the shift. You’re no longer just a listener — you’re a co-builder.

#MusicFi #OnChainMusic #MelodyAssets

The global music industry has entered a mature cycle: recorded music revenue is approaching $30 billion in 2025, with over 750 million subscription users and streaming accounting for nearly 70% of consumption.
The sector has completed its transformation through globalization, high-frequency consumption, digitalization, and subscription models. Music has evolved from a one-time product into a long-term digital service, delivering stable scale, clear cash flows, and a proven business model.

Yet maturity is not the same as completeness. Three generations of content platforms (PGC → UGC → AIGC) have successively solved distribution efficiency, creation barriers, and supply scale — but all have left the same critical gap unfilled: a true asset layer.

The Core Pain Point: Music Lacks a Financial Backbone

• Investors can only buy equity in platforms, with no direct way to capture the long-term upside of individual music works.

• Creators remain tethered to platform rules; their income rarely matches a song’s full lifecycle value, and they cannot treat music itself as a financial asset for funding or long-term holding.

• Fans & subscribers pour in attention and money over years, yet stay stuck at emotional consumption — unable to share in a work’s lasting appreciation. Fan economies remain shallow, never evolving into true value co-creation.

Music is a multi-trillion-dollar potential market, yet it still lacks the underlying infrastructure to turn songs into divisible, priceable, tradable financial assets. This isn’t a technology shortfall — it’s a structural void.

The next decisive battle won’t be won by bigger catalogs or smarter algorithms. It will be won by whoever successfully brings music into the global capital system.

Melody’s Birth: The Inevitable Completion of the Asset Layer

Melody has one laser-focused mission:

To build the “asset layer” the music industry has always lacked — transforming music into on-chain assets that are divisible, priceable, and tradable, and integrating music fully into global capital allocation.

Melody is not another music app, nor a tool for better listening. It is infrastructure — specifically designed to supply the one layer the industry has never had: the asset and financial layer.

Its emergence is inevitable because:

• Digitalization, subscription models, and globalization are already complete;

• Only assetization and financialization remain missing;

• On-chain technology is now mature enough to enable per-second slicing, copyright wrapping, native liquidity, and real-time settlement.

Melody is not a concept — it is the logical next step as the music industry shifts from a “content distribution era” to a “value co-creation era.”

What Is Melody? A Complete On-Chain Music Asset Market System

Melody is a fully on-chain global liquidity platform for music assets, structured in three tightly integrated layers that form a closed loop from creation to circulation to settlement:

1. Asset Layer
   Songs are sliced per second, wrapped on-chain, and turned into divisible digital assets.
   Standardized access controls and copyright protocols ensure compliance and traceability.
   → Music ceases to be mere “audio content” and becomes a programmable financial instrument.

2. Market Layer
   Delivers native liquidity, instant trading, and continuous price discovery.
   Supports multi-tier participation (retail, professional investors, institutions).
   → Enables efficient circulation and genuine market-driven valuation — letting music assets trade like stocks or bonds.

3. Settlement Layer
   Maps real-world listening, social engagement, and membership activity into executable on-chain settlements.
   Features listen-to-earn mining, social mining, membership boosts, and external data oracles.
   → Listening generates income, sharing creates value — closing the incentive loop across the entire ecosystem.

Melody does not compete with existing streaming services; it complements them by giving every music work an independent financial life outside any single platform — aligning creators, investors, and fans on the same value curve for the first time.

Vision: Rewriting the Rules of Music Economics

Once music becomes programmable, financeable, and holdable as on-chain assets, the entire ecosystem transforms:

• Creators gain real agency: early monetization, funding, long-term holding for appreciation;

• Investors access a brand-new asset class: direct exposure to music RWAs and lifecycle yields;

• Fans evolve from passive consumers into co-creators and value partners — truly “raising” their favorite artists;

• The industry leaps in efficiency: fewer intermediaries, radical transparency, and trillions in unlocked dormant value.

Melody isn’t optimizing the music experience — it’s rearchitecting music’s ownership and value distribution logic.

Closing: This Is the Moment to Join the Music Asset Revolution

The music industry has waited long enough.

Melody isn’t hype — it’s the inevitable arrival of missing infrastructure.

When the next song you hear is no longer just a melody, but a holdable, tradable, collectively appreciating on-chain asset, music will finally enter its true financial era.

Join the shift. You’re no longer just a listener — you’re a co-builder.

#MusicFi #OnChainMusic #MelodyAssets