BitMart has officially listed U Coin (U), the native token of U-topia, the world’s first MediaFi company. U-topia integrates global IP licensing from GameFi, AI Music, and Video Entertainment, offering a catalog of over 70,000 real-world asset rewards. The platform leverages top Web2 intellectual property, including content from professional sports teams, major retailers like Nike, and premium NFT collections from Web3.

U-topia aims to combine cutting-edge AI technologies with digital product innovation, offering unique merchandising and experiences previously unseen in Web3. Through collaborations with professional sports teams and the ownership of 30 Bored Ape Yacht Club NFTs, U-topia enhances user engagement with exclusive virtual content.

The ecosystem will be powered by established integrations such as LayerZero and ChainLink, enabling seamless interaction with multiple blockchains, including Solana, Aptos, Bitcoin, Polygon, and BNB. This approach allows U-topia to create real-world utility for its holders and foster innovative multiverse experiences, while also providing DeFi and CeFi staking opportunities.