On July 31, 2025, Paul S. Atkins, Chairman of the U.S. Securities and Exchange Commission (SEC), delivered a speech in Washington titled "American Leadership in the Digital Financial Revolution," officially announcing the regulatory reform initiative known as "Project Crypto." The plan encompasses various areas, including crypto asset classification and issuance, the coexistence of securities and non-securities trading, tokenized asset custody and trading rules revisions, compliant pathways for DeFi, and innovation exemption mechanisms.
Particularly noteworthy is the "Super App" concept introduced by "Project Crypto," enabling financial institutions to offer a comprehensive range of services—including traditional stock trading, cryptocurrency transactions, stablecoin payments, DeFi lending, and NFT marketplaces—all within a single platform.
The launch of "Project Crypto" represents a fundamental shift in the U.S. government's regulatory approach to crypto assets. Historically, American financial services have been constrained by multiple licensing barriers, with various financial services forced onto separate platforms. The introduction of the Super App concept decisively removes these restrictions, allowing users' assets to move freely between traditional and blockchain-based assets, significantly enhancing asset management, payment settlement, and overall investment experiences.
As a key initiative under President Trump's administration, "Project Crypto" sends a powerful signal of an increasingly crypto-friendly regulatory environment. This move greatly enhances America's competitiveness in the global crypto finance market and opens vast opportunities for integration between traditional financial institutions and crypto startups.
Simultaneously, the primary investment market is increasingly favoring crypto projects that combine Web3 technological infrastructure with mature Web2 business logic. Examples include bringing traditional ETFs onto blockchain, utilizing AI for blockchain-based quantitative funds, and creating Bitcoin wallets that replicate the experience of traditional payment apps.
Three core reasons underlie this hybrid innovation trend. Firstly, purely native blockchain projects have reached growth bottlenecks, limited by user scale and overly dependent on token incentives, often becoming insular and unsustainable. Secondly, the regulatory environment is becoming increasingly crypto-friendly, exemplified by the approval of BTC and ETH ETF products and the enactment of GENIUS and CLARITY bills, prompting mainstream financial institutions to enter the crypto market, transitioning crypto assets from niche speculation to mainstream financial investments. Finally, user demand has matured significantly. Users now prioritize investment returns, security, and convenience over strict decentralization, driving crypto products towards greater usability and simplicity.
As regulatory frameworks become clearer, entrepreneurs in the crypto space must transition from solely pursuing technical innovation and idealism to prioritizing practical user experiences and hybrid innovation. Traditional financial sectors such as investment management, asset management, payments, insurance, credit reporting, supply chain finance, and cross-border trade settlement are becoming crucial scenarios for Web3 technological application. Entrepreneurs should leverage Web3 technologies to optimize backend efficiency, transparency, and security while providing front-end experiences that closely align with traditional financial products, enabling users to easily adopt these hybrid innovations.
Recognizing these trends early, Nivex has strategically positioned itself by continuously enhancing its core AI strategy capabilities. Through its AI strategy engine, Nivex integrates multi-dimensional on-chain data, asset rotation trends, and robust risk management, enabling users to manage increasingly complex market conditions through intelligent and efficient asset allocation.
Furthermore, Nivex plans to progressively expand the asset categories covered by its AI strategies, extending from BTC and ETH to include on-chain ETFs, stablecoin yield products, and diversified asset portfolios. This evolution aims to establish Nivex as a comprehensive "Hybrid Asset Operating System," allowing users to manage multiple asset classes effortlessly within a single account, dramatically enhancing trading convenience and asset management efficiency.
In terms of regulatory compliance, Nivex actively aligns with the "Project Crypto" initiative by proactively developing compliant infrastructure and applying for multiple necessary licenses. Simultaneously, Nivex opens its AI strategy engine APIs and SDK interfaces, offering strategic and compliance solutions to traditional financial institutions, including banks, brokerages, payment platforms, and wallet providers, facilitating their swift entry into the Web3 ecosystem.
The launch of "Project Crypto" and the hybrid innovation wave within the Web3 space are propelling the crypto industry away from pure technical showcasing and ideological promotion towards practical, mainstream financial integration.
Nivex actively responds to these emerging trends by centering its strategic efforts around AI-driven strategy capabilities, asset diversification, and compliance infrastructure, continuously expanding its ecosystem partnerships. Through these efforts, Nivex aims to become an essential strategic node within the emerging "Super App" era, empowering users to seamlessly achieve intelligent asset management in the new age of crypto finance.
MetaEra