The Exchange Public Chain Race Accelerates: Nivex × PopChain Forge a New Paradigm for the Ecological Closed Loop

This move signals that exchanges have fully entered the blockchain infrastructure competition. Coinbase’s Base has already been operating steadily for years, with TVL exceeding $8 billion and becoming a hub for social and consumer applications. Binance’s BNB Chain was an early pioneer, building a deeply integrated ecosystem around its exchange. Kraken launched Ink, while Robinhood leveraged Arbitrum to explore stock tokenization. Other exchanges are following suit by either launching or acquiring their own public chains.

Everyone understands one reality: the ceiling of relying solely on trading fees has already appeared. Although fee income is stable, it is highly dependent on market cycles. As the crypto industry converges more deeply with traditional finance, exchanges must expand into blockchain infrastructure to unlock valuation space and long-term competitiveness.

In the past, competition among exchanges was largely confined to their respective regulatory jurisdictions. Today, it has evolved into a global race. The rise of DEXs has further intensified the pressure, with decentralized exchanges once capturing more than 25% of market share — directly challenging the dominance of CEXs.

Against this backdrop, moving into public chains has become an inevitable choice. Beyond incremental revenue streams, public chains carry the new logic of application distribution, asset issuance, and liquidity management, helping exchanges build stronger ecological moats.

Unlike other exchanges, Nivex has not chosen to build its own public chain. Instead, it has taken a more flexible and pragmatic route: forging a deep integration with PopChain to co-create a closed ecosystem.

PopChain is a next-generation blockchain designed for the ConnectFi (Connector Economy). Its core vision is to reconstruct the value relationships among identity, content, behavior, and assets, enabling social, payment, and financial functions to converge naturally on-chain.

Within this framework, Nivex is not just the hub of trading liquidity, but also the gateway and strategy provider. By combining its Web3 wallet with the exchange, users can manage assets, interact cross-chain, and deploy yield strategies within the same ecosystem. PopChain, as the settlement and value layer, provides secure and scalable infrastructure.

This “Wallet + Public Chain + Exchange” trinity strategy means Nivex is evolving from a pure trading platform into a hybrid asset operating system.

This collaboration brings several significant advantages:

• Unified User Experience
  The wallet serves as the unified entry point, the exchange provides liquidity, and the public chain ensures settlement. Users no longer need to switch between multiple platforms to complete end-to-end on-chain operations.

• Value Capture Within the Ecosystem
  Through task incentives and strategy guidance, users’ assets and behaviors remain within the joint Nivex–PopChain ecosystem, rather than leaking to competitors.

• Long-Term Narrative and Value Capture
  Exchanges are no longer overly reliant on volatile trading fees. Instead, by deeply integrating with a public chain, they can secure sustainable revenues from gas fees, governance, and ecosystem incentives. While the logic mirrors Coinbase’s Base and Binance’s BNB Chain, Nivex’s asset-light path gives it greater flexibility.

As Coinbase, Binance, Kraken, Robinhood, and Upbit all double down on blockchain infrastructure, the competitive landscape is being rewritten. The deep collaboration between Nivex and PopChain represents a new model: not building alone, but leveraging a trinity architecture to quickly penetrate the market and amplify ecosystem value.

This marks a critical transformation for Nivex — from a centralized exchange into a provider of on-chain financial infrastructure. In the next cycle, those who can tightly integrate user entry, trading liquidity, and public chain value capture will be best positioned to achieve both valuation and ecosystem premiums.

Nivex and PopChain are now at the forefront of this new race.