Traditional Finance’s Deep Entry and Crypto Industry’s Strategic Turning Point

In 2025, the integration between traditional finance and crypto assets is accelerating. Robinhood, which started with “commission-free stock trading,” now generates over 27% of its quarterly revenue from crypto trading. Global giants such as Morgan Stanley, JPMorgan, Charles Schwab, and Standard Chartered have also opened spot trading for BTC, ETH, and other crypto assets. These institutions, holding global clearing power, fiat payment networks, and massive user bases, are steadily eroding the core capabilities of crypto exchanges.

Facing this competition, many crypto exchanges have begun launching “defensive integrations” — for example, on-chain U.S. stocks and tokenized equities. Players like Backed Finance and Dinari have taken the lead by mapping stocks like Apple and Tesla onto the blockchain, offering global users 24/7 trading, decentralized custody, and composable token features, breaking through the traditional securities market’s time zone, account opening, and entry barriers.

The pain points of on-chain U.S. stocks are clear: settlement delays, lack of 24/7 trading, difficulty for international users to open accounts, complicated USD conversion, inconvenience in small-amount investing and portfolio management, and inability to use stock assets as collateral or to participate in on-chain yield. This contrast highlights the competitive advantages of native crypto trading platforms:

• 24/7 trading

• Decentralized custody to reduce broker risk

• Composable tokens for participation in DeFi lending or market-making

• Binding with stablecoin systems to improve on-chain capital efficiency

This hybrid innovation not only satisfies traditional users’ pursuit of convenience and safety but also opens new asset classes and yield scenarios for crypto-native users.

On July 31, 2025, U.S. SEC Chairman Paul S. Atkins announced in Washington the launch of “Project Crypto”, the first nationwide initiative to systematically promote the on-chain migration of financial assets. Its core measures include:

• Clarifying crypto asset classifications and issuance standards

• Revising custody and trading rules to allow the coexistence of securities and non-securities trading

• Providing a compliance pathway and innovation exemptions for DeFi

• Promoting the “super app” model — enabling a single platform to offer stock trading, crypto trading, stablecoin payments, DeFi lending, NFT trading, and more

This marks a shift in U.S. regulatory thinking from “defensive enforcement” to “proactive embrace of on-chain finance” and provides institutional safeguards for hybrid innovation models. The trend toward migrating all assets — stocks, bonds, dollars, etc. — onto the blockchain is now officially recognized.

With a clear compliance framework and favorable policy environment, the primary investment market is now more inclined toward hybrid innovation projects — using Web3 infrastructure to carry proven Web2 business logic:

• Technical Enablement: On-chain custody, real-time settlement, asset fractionalization, cross-chain liquidity

• Scenario Deployment: Reconstructing traditional financial use cases — investment, payments, asset management, insurance, cross-border settlement — with on-chain technology

• User Mindset Shift: From focusing on decentralization levels to prioritizing “ease of use, safety, profitability”

For crypto entrepreneurs, this means:

• Technical innovation must be paired with mature business models

• Product experiences must seamlessly connect with traditional applications

• Proactive compliance integration is essential to build scalable, replicable solutions

Nivex has long anticipated this trend and has upgraded its positioning to become an “AI-Driven Hybrid Asset Operating System”, leveraging core strategic capabilities, cross-asset integration, and compliance ecosystem building to seize the high ground in the integration wave.

• A full-stack AI strategy engine covering spot, derivatives, and wealth management products, forming a closed loop of real-time data analysis → strategy generation → automated execution → risk control

• Weekly strategy library updates using full on-chain and market data to optimize yield capture rates

• Support for personalized strategy customization, automatically adjusting leverage, positions, and portfolios based on user risk preferences

• Expansion of strategy scope to include on-chain ETFs, stablecoin yields, tokenized securities, and other emerging assets

• One account to seamlessly manage cryptocurrencies, on-chain U.S. stocks, stablecoin-based wealth products, and more

• Reduced friction in cross-market trading to meet diversified asset allocation needs

• Obtained U.S. FinCEN MSB license and applied for regulatory qualifications in multiple countries

• Provides API/SDK access to banks, brokers, payment platforms, and wallets, enabling them to integrate trading and strategy services to accelerate TradFi’s entry into the Web3 ecosystem

The launch of “Project Crypto” signals a new stage of competition for crypto trading platforms — shifting from single-function order matching to full-chain, multi-asset, cross-scenario super app ecosystems. Hybrid innovation will become mainstream, with on-chain U.S. stocks, tokenized securities, stablecoins, and DeFi products achieving deep synergy.

Nivex’s advantage lies in its identity as more than just a trading platform — it is an AI strategy-driven, multi-asset management, compliance-ready hybrid asset operating system. Under the triple forces of policy, technology, and capital, Nivex is well-positioned to become a critical bridge between traditional finance and Web3, helping users and institutions seize the initiative in the new financial landscape.